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Personalization

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is a proven method to increase sales and retention, but without segmentation - nothing can be personalized properly

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4 Ways Marketers Can Prepare for the Next Social Media Evolution

The social media landscape is constantly evolving, but smart marketing pros can always be ready for what’s trending next

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Ahead of the Champs: Get Your CRM Strategy Ready for Euro 2020

Big sports tournaments present a unique challenge, and opportunity, for your Relationship Marketing efforts to really shine. Start preparing right here

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Step Away from Your Customers; You’re Smothering Them

US consumers love attentive brands. Other countries, maybe not so much

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More Than Fashion: How the Yoga Medium Defines Alo’s Marketing Message

The premium athleisure brand went all-in on influencer marketing and walking-the-walk authenticity strategy, on its way to achieving high brand loyalty

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Read the Room! How to Avoid Tone-Deaf Marketing Campaigns

We’ve all seen those tone-deaf, or just plain awkward marketing campaigns. What should small brands do to ensure they’re delivering the right message?

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How to Use Personality Science to Increase Retention on a Large Scale

Consumers today expect personalization on every corner and are not getting it. But the tools to craft the perfect messages are more than available

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