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#MarketingAmidCorona

The COVID-19 global pandemic is impacting all walks of life. It is also shaking up many marketing norms, trends, thoughts, and best practices. PostFunnel and Optimove are here to provide you with continuous coverage of all of these, and more

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Patagonia: Paving Their Own Path

The prestigious outdoor clothing brand does not seem to be following post-coronavirus best practices too close. They do fix masks, though. Which is amazing

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COVID-19: Impact on Data Privacy

Personal data is being used to fight COVID-19 and its raising privacy concerns

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Keeping the Person In Personalized Online

See how Currys PC World gets extra creative to keep things personal amid the ongoing pandemic

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What It Means to Be Customer-Centric in the Time of Coronavirus

Consumers’ habits have changed drastically due to the global pandemic and businesses must adapt to those shifting expectations to stay relevant

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How Quarantine Marketing Became the New Normal

Months ago, marketers were scrambling to adapt to a COVID-19 world. New strategies have emerged — and they’re here to stay

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Welcome to the “Don’t Touch My Food Era!”

Amidst the chaos and post-coronavirus, food retailers need to rethink how they serve you

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Fandago Launches a Movie Theater Guide for Coronavirus Safety

Welcome back to movie theaters with “confidence and peace of mind!”

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For Major Brands, Transparency Stops at Layoffs

As many are still letting go thousands of employees, making sure their customers are aware of the company’s situations seems to be off limits

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Brands, We Need Your Voices Again

NYC’s phase 1 of re-opening got many to behave as if COVID-19 vanished. Influencers can help here

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How Far Do Brands Need to Go to Prove Their Solidarity?

Consumers are expecting companies to act in support of anti-racism amid the ongoing Black Lives Matter protests. And they see through lip service

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Oh, The TV Spots You Cannot Miss

3 essential products got their advertisements right at a time when advertising is very hard to get right. Watch them below

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