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Features

Interviews, retention analysis competition, and more special projects

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The Best CRM Content We Could Give You

YOU LOVE US! YOU REALLY, REALLY LOVE US!  At least, that’s what the numbers say. In 2019 more than 200 content pieces we published

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How Traditional Real-Time Marketing Works in 2019

Marketers can now personalize messaging for consumers in ways that weren’t possible just a few years ago, but keeping communications relevant can be a

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Waitrose vs. Sainsbury’s: I’m All Lost in the Supermarket

Welcome to our 8th Brand Prix, where instead of only investigating the companies’ CRM, we’re picking items from the shelves and checking

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Five Technologies Reshaping Customer Experience

Customer experience is at the core of any business, and technology has impacted CX a great deal. As more and more brands fold technology into

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Search Engine Optimization -A Marketer’s Guide to Being Found

Good search engine optimization (SEO) is integral to ensuring your website finds its ideal audience.

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Three Recent Viral Marketing Moments—and What You Can Learn from Them

Why does content go viral? We’ll analyze three viral marketing moments to identify what caused them to spread like wildfire

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7 New Strategies to Reduce Customer Churn

It starts by understanding why users leave in the first place

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How Voice Marketing Works In 2019

Voice assistants aren’t just convenient novelties; they represent an important opportunity for emerging voice marketing channels.

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Asking The Experts: The Customer Journey is Vital (A Rebuttal)

It’s not what it once was, but the customer journey has evolved into an essential business tool

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Asking the Experts: The Need for a Customer Journey is Over

“The customer journey, in its current form, is dead,” said Via Tyson Quick, founder & CEO of Instapage. Many in marketing share this belief, arguing

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