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Girl Scouts Marketing: How Local Cookie Sales Become Viral Sensations
With the humble cookie sale, Girl Scouts prove themselves to be ingenious marketers who use authenticity, education, and humor to reach and retain customers
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Interviews, retention analysis competition, and more special projects
The Year We Met You: Events Done Right
In 2019 we launched a series of CRM events under the PostFunnel brand. You loved them, so next year you'll get more. This is how it unfolded
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Digital Marketing in 2020 and Beyond
Digital technologies have completely transformed how marketers promote modern brands. What changes will the next decade bring?
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The Best CRM Content We Could Give You
Bookmark this article, cause it has lots of links to the most beloved Relationship Marketing related content you have read throughout 2019
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How Traditional Real-Time Marketing Works in 2019
Even before trigger-based martech came along, marketers understood the key to responding to an immediate contextual. Here’s how it looks like these days
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Waitrose vs. Sainsbury’s: I’m All Lost in the Supermarket
Welcome to Brand Prix #8, we determined whether these brands' on-line buying experience is smooth like a clean aisle or bumpy like a 3-wheel shopping cart
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Five Technologies Reshaping Customer Experience
A look at some of the biggest ways tech is making an impact
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Search Engine Optimization -A Marketer’s Guide to Being Found
Good search engine optimization (SEO) is integral to ensuring your website finds its ideal audience.
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7 New Strategies to Reduce Customer Churn
It starts by understanding why users leave in the first place
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How Voice Marketing Works In 2019
Voice assistants aren’t just convenient novelties; they represent an important opportunity for emerging voice marketing channels.
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