“The End Goal is to Try to Have a One-to-One Experience for Everybody”

Barnes & Noble's Senior Manager of CRM Marketing divulges how client behavior has drastically altered their marketing approach

Rebecca Wojno | 08.16.2018

Why is RFM Analysis Important In E-commerce?

RFM analysis is a customer segmentation technique based on the Pareto Principle, and if you're still not using it - here's how you should

Adebisi Adewusi | 08.04.2018

“Go Online Now, Every Other Thing You’ll See is a Video”

PostFunnel sat down with Vimeo's Director of Growth and Product Marketing to learn how quality video can turn your brand upside down

Rebecca Wojno | 07.12.2018

“Every Word Matters, Every Step, Every Fraction of a Hip Pivot”

PostFunnel sat down for a chat with Cameron Conaway, former MMA fighter, poet, author, and expert marketer

Rebecca Wojno | 06.16.2018

You *Can* Put A Price On Retention: Banana Republic vs. J.Crew

The race has begun! In our third Brand Prix, we compared our customer journey with two All-American fashion brands

Rebecca Wojno | 06.07.2018

Thoughts on PostFunnel’s 1st Birthday

PostFunnel's Editor-in-chief concludes a digital year and shares the secrets behind launching and operating a content hub in this day and age

Ron Gordon | 05.28.2018

“First and Foremost We’re Asking Ourselves, ‘Who Are We Doing This For’?”

Stephanie McKay of LuckyVitamin tells us everything about the connection between successful digital marketing and your health

Rebecca Wojno | 05.17.2018

Facebook Advertising Strategies from 30+ Experts to Optimize Your Campaigns

Facebook ads aren’t for the faint of heart, so we’ve prepared a comprehensive e-book to help you optimize your entire funnel

Aaron Orendorff | 04.24.2018

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