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For Retailers, BLM Should be More than a Hashtag
Retailers are expected to support Black Lives Matter with more than an IG post. We encourage them to play a meaningful role in starting the healing process
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Interviews, retention analysis competition, and more special projects
Let Your Marketing Channels Work for Each Other
Start mapping the ways your data and channels can work in synergy and leverage one another. And your customers LTV while they're at it
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#BlackLivesMatter Should Matter to All (Brands)
PostFunnel writes this post to acknowledge the death of George Floyd and the fight for racial equality
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Lowe’s Marketing Strategy — Prioritizing Customer Needs During COVID-19
Instead of cutting back during COVID-19, Lowe’s is doubling down on campaigns to support at-home customers, employees, and first responders
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Honey, I’m Going to the IKEA Around the Corner
What does it look like when the world's largest furniture retailer is going urban?
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What Marketers Must Read
You tell us what's the best book all smart marketers should read right now. And we may send you one of these books as a gift. Copy that?
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Seven Commandments for CRM in a Post-Corona World
Thou shall follow these seven rules for successful customer relationships
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Kiehl’s vs. Liz Earle: The Cross-Atlantic Cosmetic Battle
Welcome to our 9th Brand Prix, where we compare two cosmetic brands. One is American, the other is British. Who won the war? Read on to find out
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The North Face Marketing Strategy — Overcome Challenges with Human Connections
By prioritizing brand authenticity over gimmicks, The North Face was able to survive a genuine marketing crisis when it emerged
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This Article Gives You One Tip: Data
We gathered a bunch of updated, reliable sources for you to pull numbers from. Use them when you build your new marketing plans for corona times
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