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How Web Analytics Work in 2019

Web analytics is a primary method for understanding how people engage with the internet. That makes it an essential tool for marketers

Marshall Lemon | 04.23.2019

“The best marketers I’ve seen had glorious failures”

Our latest Powwow features SodaStream’s CMO: We talked about his marketing org, brands that inspire him and why he keeps customers on their toes

Rebecca Wojno | 04.16.2019

How SMS Marketing Works In 2019

Contrary to popular belief, SMS marketing is perhaps the most effective method of quickly reaching a global audience

Marshall Lemon | 03.26.2019

Groupon vs. Living Social: Is Retention a Done Deal?

In our newest Brand Prix comparison, we test which deal site's retention strategy pays off more in the end

Rebecca Wojno | 03.21.2019

“We’ve seen how manual offers tailored to the customer work better”

We picked the brain of lastminute.com's CMO to hear his thoughts on future trends, his marketing team org, and the booming travel industry

Rebecca Wojno | 03.06.2019

How Mobile Advertising Works In 2019

Mobile advertising is the dominant form of marketing communication today. What does the field look like in 2019, and what formats do audiences engage with

Evan F.P. | 02.26.2019

“Data science enables a personalized experience without being creepy”

Boxed's VP of Growth shares his thoughts on the bulk-sized wholesale ecosystem, the company's path to success, and the ideal marketing org structure

Rebecca Wojno | 02.19.2019

How Mobile Marketing Works in 2019

Introducing our new series: Nuts and Bolts - Each month we'll turn a page of the Martech instruction manual. 1st up: Finessing Your Mobile Marketing

Evan F.P. | 01.29.2019
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