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Customer Loyalty

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is a proven method to increase sales and retention, but without segmentation - nothing can be personalized properly

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Personal Branding: The Marketing Benefits of Authentic Leaders

When leaders of digital start-ups embrace their role as public figures, it can lend more authenticity to the brand than any marketing campaign

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Genuine Values: How Ethical Marketing Campaigns Attract Loyal Customers

Many brands in digital marketing ignore the ethical aspects of ad campaigns, but firm grounding in value-based messaging attracts valuable customers

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5 Types of Loyal Customers and How to Keep Them Devoted

Customer loyalty comes in different shades. To keep them faithful, brands need to take a personalized approach that accounts for every step of the journey

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Ahead of the Champs: Get Your CRM Strategy Ready for Euro 2020

Big sports tournaments present a unique challenge, and opportunity, for your Relationship Marketing efforts to really shine. Start preparing right here

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Flower Power: Valentine’s Day Shopping Done Right

We l-o-v-e how this heartfelt florist addresses every aspect of online flower shopping

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How to Maintain Customer Momentum in Post-Holiday January

Don’t lay your marketing efforts to rest in January. Beat the post-holiday blues and set yourself up for a successful first quarter with these smart tips

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The Importance of the 2nd VIP Tier

Why do companies need tiered clubs?

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How to Use Ads to Influence Purchasing Decisions During the Holidays

The holiday season brings countless strong emotions and themes with it, and thus opportunities to impact shoppers

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The Do’s and Don’ts of Relationship Marketing

Relationship marketing is crucial for almost any digital business, but as in real life, relationships require hard work.

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Is Your Technology Enhancing the Customer Experience—or Driving Customers Away?

The technology approach in the way of your company and retention

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