Subscribe

Customer Loyalty

Featured

3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is a proven method to increase sales and retention, but without segmentation - nothing can be personalized properly

Read more

Referral Marketing Lets Your Biggest Fans Make New Customers For You

Referral marketing shows us that your best customers will gladly share a brand story if you let them

Read more

Measuring Loyalty – What Are the Important Metrics and How Do We Find Them?

Understanding who is loyal and how they behave allows businesses to observe, monitor, and improve

Read more

Putting the Socially Distant Customer First

These uncertain times have made marketing a challenge. Here are some ways to stay connected to your customers

Read more

Brand Loyalty in the Age of COVID-19

Empathy is the key to cultivating loyalty that lasts

Read more

What You Need and What You Don’t to Build Loyalty

Incorporating end-user technology into your loyalty program enhances engagement, participation, and can often improve the delivery of your messages

Read more

What Does Transparent Marketing Look Like In 2020?

Customers increasingly make purchasing decisions based on brand transparency. What lessons can we learn from transparent advertising?

Read more

Introducing: The Loyalty Series

Loyalty is not the same as retention. So, what is it? And how to achieve, measure, and sustain it? This series will unfold the answer

Read more

What Is Loyalty and How Do You Recognize It?

Incentives, relevancy, timeliness, and innovation all play into your loyalty strategy. Here’s how to plan around those with no exception

Read more

Personal Branding: The Marketing Benefits of Authentic Leaders

When leaders of digital start-ups embrace their role as public figures, it can lend more authenticity to the brand than any marketing campaign

Read more

Genuine Values: How Ethical Marketing Campaigns Attract Loyal Customers

Many brands in digital marketing ignore the ethical aspects of ad campaigns, but firm grounding in value-based messaging attracts valuable customers

Read more
X
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
X
Chars: 0
Chars: 0
TwitterFacebookLinkedIn