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Instagram Shopping and the State of “Native” Social eCommerce

The buzz surrounding social selling is deafening, but as we head into 2019, the data sounds a different bell

The Glenlivet is Changing the Visual Landscape of Whisky Drinkers

A new campaign aims to break stereotypes surrounding whisky consumers

Innovation or Exnovation: What Your Marketing Tech Stack Says About You

The tech stack behind any marketing company reveals a great deal about their priorities and business values

3 Things to Like About Netflix’s Tudum (the Site, Not the Sound)

The streaming giant’s new website hosts news and extra content featuring its TV shows and movies while making complete marketing sense

The Do’s and Dont’s of Hype Marketing

Attract superfans who will stand in line for your product

4 Examples of Brilliant Email Marketing

Provide customers with value and your emails will be safe from the junk folder!

Now it’s Target’s Turn to Market Christmas in September

Retailers benefit from earlier holiday shopping, and last year it officially began in early October. Will they use it to boost CRM efforts smartly?

How to Avoid a Personalized “Marketing Fail”

When personalized campaigns go wrong, the damage can be catastrophic. Always show caution when addressing the following topics

Win the Email Race

10 subject lines from the brand On Running and why they work

The Do’s and Don’ts of Addressing Social Issues in Messaging

Learn the essentials of tackling difficult topics in your marketing

UGC is Not for Everybody

TikTokers are remaking classic commercials. Some hit, others miss. UGC is a tricky field to play on