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Instagram Shopping and the State of “Native” Social eCommerce

The buzz surrounding social selling is deafening, but as we head into 2019, the data sounds a different bell

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Take Advantage of Instagram Stories and Make a Splash

Snapchat had its glory days with the under-25 crowd and is definitely not extinct, but Instagram is the undisputed king of visual social media

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The Quick and Easy Experiential Marketing Guide for 2020

While all marketing campaigns involve experiences, what sets experiential marketing apart is its focus on authentic interaction. As Amanda Zantal-Wiener explains on the HubSpot

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What Marketers Can Learn from Foot Locker’s Shift to Experience-Driven Commerce

With online marketplaces like Amazon and Alibaba offering the ultimate in shoe shopping convenience, experience commerce is the remaining differentiator for shoe retailers. To compete

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Read the Room! How to Avoid Tone-Deaf Marketing Campaigns

A failed marketing campaign is every marketer’s nightmare. A campaign that fails because it’s offensive is every marketer’s worst nightmare. Nobody wants

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The Best CRM Content We Could Give You

YOU LOVE US! YOU REALLY, REALLY LOVE US!  At least, that’s what the numbers say. In 2019 more than 200 content pieces we published

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How to Use Ads to Influence Purchasing Decisions During the Holidays

When it comes to influencing holiday shoppers, ads are money makers for brands. 50% of consumers state that ads impact their purchasing decisions during the

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How to Use Holiday Emails to Reach Holiday Shoppers on Their Phones

When it comes to reaching holiday shoppers, mobile is one touchpoint you really excel at. 41% of marketers find that email is the most effective

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How and Why the Role of CMO Continues to Evolve

Forty-three months. That’s the length of the average tenure among CMOs of major corporations, according to a 2019 study by SpencerStuart. It

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How to Market to the 2019 Holiday Shopper

Experts predict that the 2019 holiday season will see US retail spending growth reach $1.035 trillion. How you market to shoppers during the jolliest

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5 Key Lessons from Starbucks’ Recent Rebranding

If you’ve been following us here at PostFunnel for a while, you know we’re huge fans of Starbucks. So when their new microsite

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