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Brand Identity, Strategy

4 Brands That Successfully Used Word-of-Mouth Marketing

Word-of-mouth marketing gets customers talking about your brand at no cost. Here’s a run-down of some brands that mastered the art of it

Todd Wasserman
February 01 2020

Todd Wasserman

Todd Wasserman is a journalist with 25 years of experience. He has been freelancing full time since 2015. Before that he was the business editor for Mashable from 2010-2015. From 1999-2010 he worked at Adweek's Brandweek, starting as a reporter and ending as editor-in-chief (2007-2010). He has written for The New York Times, The Wall Street Journal, Wired, The Washington Post and The Economist, among other publications.

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