B2CRM News

William Hill Paying Out $1M for Existing Customers

The heritage UK betting group is spot on in its latest CRM marketing offering

Dafna Sheinberg

What’s in this article:

  • William Hill remains laser-focused on its existing customers, advancing and strengthening relationships – even while it may be changing ownership for unbelievable sums of money

In partnership with Station Casinos, William Hill is holding an incredible new contest for pro and college football players this fall.

The Last Man Standing (led by Station) and College/Pro Pick’em (led by WH) contests guarantee over $1 Million in cash prizes.

Entry costs $25, and up to 15 entries are allowed per customer.

“There are not a lot of college options out there as far as contests go,” said Red Rock Resort sportsbook director Chuck Esposito. “We’re set for a full season with big schools playing other big schools out of conference again.”

In addition to the grand prize pool, WH is handing out $10,000 in weekly cash prizes to the entry with the most winners. The contest is open to entries until September 11 for College Pick’em and September 12 for Pro Pick’em.

Become the best CRMer you can:
CRM Hack: Monitoring the User’s Heartbeat
What Does It Mean to Treat a Customer’s Email With Respect?
To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside

CRM At All Times

This is just one promotion among many that the gaming operator offers its existing customers.

All the while Advent International, the private equity company, has been showing interest in acquiring WH in hopes of becoming the US online gambling’s outright market leader. Analysts anticipate a minimum buyout of £1.2 billion!

Other rumors say that Apollo Global Management, another private equity company, has its eyes on the prize and is trying to persuade WH to go in its direction.

Even though there’s tons of competition among major equity companies worldwide in the auction, William Hill still remains focused on its customers. On creating those long and loyal relationships that last years.

The pro and college football contests are but one example of how the gaming operator is treating its existing customers to the finest treats and prizes – at all times. William Hill surely knows that growth’s secret sauce is its existing customers – and CRM Marketing at scale can boost customer LTV by +33%!