In this article:
- Burger King’s app downloads got a 30% boost from a crypto offering in November.
- Like burgers and fries, apps and crypto may just be the perfect pairing.
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Sometimes the brand’s win is not due to the product it sells but to how it contextualizes it. In the competitive world of fast food, any marketing strategy that wins customer attention can make or break your quarter, and a partnership offering a bonus serving of crypto can do that.
In November Burger King announced a promotion for Burger King Royal Perks members who spent $5 on food. In addition to the usual reward points, they would get the chance to win Dogecoin, Ethereum, or Bitcoin crypto paid on a Robinhood account.
The ploy worked. As reported in QSR, the Burger King app downloads increased 30% for that promotional period over what it was in the previous month.
This limited-time offer appears to be on top of the standard rewards earned through the Burger King loyalty program. That means this added an extra dash of FOMO to motivate the customer activity and the excitement of possibly winning something that could skyrocket in value.
This doesn’t mean that the fast-food chain has embraced crypto for its own business. The fine print makes it clear that it still is not accepting that form of currency for payment. But that doesn’t mean it won’t capitalize on crypto attention to motivate customers.
A brilliant, simple way to ride someone else’s coattails – and strengthen your customer relationships by giving them something they REALLY REALLY want.