What’s in this article:
- Under Armour partners with Southeastern Athletics to support SLU’s collegiate athletic teams
- Key power players announce their plan and ideas for Under Armour’s next chapter of growth
Together with BSN SPORTS, Under Armour has teamed up with Southeastern Athletics in a five-year partnership to provide Southeastern Louisiana University athletes with its official gear.
“We’re excited about our partnership with Under Armour and BSN SPORTS,” said Southeastern Director of Athletics Jay Artigues. “We’re providing our student-athletes with quality apparel, and we look forward to a great relationship that will help elevate our brand.”
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With the goal of making BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club, and staff apparel – the partnership will result in a brighter future for all.
UA’s turnaround plan: customer centricity
In an attempt to rival Adidas and Nike, Under Armour has taken on a turnaround plan. With its primary focus on digital growth, eCommerce sales, and category expansion, BI highlighted how ten Under Armour executive leaders from across the company plan on propelling that growth.
Here’s what one key power player from Under Armour had to say: “In the last year, enacting new inventory practices to respond to the strong consumer shift to digital shopping is a key accomplishment. With store closures and stay-at-home orders due to the pandemic, the focused performer has engaged with our brand more than ever through our digital platforms,” said Jenny Moore, Director of Digital Planning.
Gaining actionable insights into customer values and preferences will help Under Armour leverage its planning resources in its growth plan.
To further support the needs of its customer athletes, in the next few months, the brand plans on driving synergy among its DTC channels – whether that be on its web platform, app, or in-store. Both great ways to nurture existing customer relationships and grow as a brand.