What’s in this article:
- TikTok has extended its Small Business Week to the entire month with its Celebrating Small Businesses initiative
- Giving small businesses $100 million in ad credits and creating TikTok for Business to enable them to reach out to communities are a couple of things it has done to help
- What it’s doing for May is recommending that the TikTok community participate in calling attention to “their favorite small business using #SupportSmallBusiness”
The first week of May is designated as Small Business Week. But TikTok decided to extend its celebration to the whole month, as it announced in Celebrating Small Businesses. It also announced that it is working with Nielsen and Clubhouse to better serve marketing needs.
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TikTok declares that it regards “small businesses to be a critical part of our community — both on TikTok and beyond, and we’re committed to helping them bounce back after a challenging year.”
It lists what it has done, like giving small businesses $100 million in ad credits and creating TikTok for Business to enable them to reach out to communities. It also lists the businesses that have used its service effectively to “create joyful, authentic short videos that reach people down the street and around the world.”
TikTok knows that businesses need more than to develop nice feelings of connection to pay their bills. So it also points out the examples of businesses that succeeded in selling out their entire inventory after a TikTok promotion: Pinole Blue in Wichita, Kansas and Hello Sweets in Upstate New York.
What it’s doing for May is recommending that the TikTok community participates in calling attention to “their favorite small business using #SupportSmallBusiness.” They also recommend that the business owners use the platform to “share their experience and give us a peek into their world.”
Business owners are specifically invited to join the new TikTok for Business Club, which will be hosting a series on ClubHouse every Friday morning in May, featuring four sets of business owners. That will introduce newbies to ways to use the TikTok platform and how they can find the right communities for their products.
It also said that it will be partnering with Nielsen to enable businesses to get localized targeting of “their paid ad campaigns on TikTok to specific Designated Market Areas.”