In this article:
- Pinterest announces Pinterest TV with shoppable videos.
- To entice viewers to tune in, it promises discounts from featured brands on the weekly Friday drops.
- And, where there’re viewers/shippers, brands should be, too.
We’ve gone from TV to social platforms and back to TV — but with a mobile shoppable twist.
Pinterest just launched Pinterest TV. It is made up of shoppable episodes that will stream live, though it will also be possible to save them and view them at your convenience on-demand.
Starting November 8, you can tune in Monday-Friday at 3 PM PDT / 6 PM EDT in the U.S. with your mobile device (it works on both iOS and Android). You can check the listing below to know which creators to look out for.
But the day to really watch out for is Friday. On that last day of the standard workweek, products will drop in a live shopping setting, and Pinterest promises there will be special discounts.
The Pinterest announcement named the following creators and brands that are to be featured:
- Christian On – Each week, American Fashion Designer and Project Runway alum Christian Siriano brings to life the most-searched fashion terms on Pinterest.
- Unfail My – Director & Screenwriter Monica Suriyage is joined by Pinterest food creators to “unfail” the holiday dishes of cooks across the country. From a collapsed gingerbread house to an inedible vegan chocolate chip cookie, our specialists run to the rescue.
- Tom Tries – Tom Daley, Olympic gold medalist in diving and knitting guru, will spend time each week learning new skills from grandmas and grandpas.
- Manny Does – Beauty entrepreneur, Manny MUA brings his wit and wisdom to answer the most common holiday beauty needs in this weekly series.
- Buy This – Host and comedian Robyn Schall, along with Pinterest creators, will show how products from brands like Melody Ehsani, and Crown Affair look and feel in real time, just in time for holiday gift-giving.
But wait, there’s more! In addition to the episodes, Pinterest announced the launch of “virtual studio” where Pinterest producers work directly with each creator to develop unique content, providing ‘backstage’ A/V support, and go live with engaging episodes.”
That’s where things really become interesting for B2C/D2C brands.
It then connects the dots for the creators about why they would want to jump on this particular bandwagon. “Creators who’ve hosted Pinterest TV episodes during the pilot phase have substantially increased their following on the platform, with some creators more than doubling their followers after a live episode,” said the statement.
Tag this one under “new channel for influencers,” yeah?