We all know, plastic is not fantastic. That’s why The Body Shop plans to buy 600 tons of waste plastic by 2021. The main idea is to reduce plastic consumption and pollution in landfills, rivers, or oceans. But the initiative has a lot more to it than that.
Since the cosmetics and beauty industry is one of many contributors to plastic waste, The Body Shop is encouraging its competitors to follow suit on their sustainable sourcing initiative – calling for other brands to work together with waste-pickers in India and Bangalore.
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In 2019, together with Plastics for Change, The Body Shop agreed to purchase 250 metric tons of Fair Trade-certified recycled plastic. That’s when the brand launched its Community Fair Trade program to source plastic waste in third world countries.
One customer left a comment on the recent Instagram post above – asking for more stores to have refill stations to fill up empty bottles. The Body Shop replied, “We continually review ways of reducing and recycling the packaging we use and are using increasingly environmentally friendly materials. As part of our commitment to becoming a more sustainable business, we are trialing refill stations.💚”
In addition to its hard work towards being a more sustainable brand, The Body Shop’s partnership with Plastics for Change also strives to provide better working conditions for its employees in vulnerable communities.
“The waste pickers are identifying PET plastic bottles in their environment, collecting that resource, and preventing it from going into the landfills and oceans. We know the quality of plastic they sort on our behalf is good for the cosmetics industry,” said Jason Roberts, the Body Shop’s head of research and innovation packaging.
We’re grateful that we’re able to partner with sustainable brands like @TheBodyShop tackle the issue of plastic pollution and create better livelihoods for vulnerable communities.
Read more: https://t.co/ZVdM3yIGLr#plasticsforchange #thebodyshop #sustainability #circulareconomy— Plastics For Change (@Plastics4change) September 25, 2020
Meanwhile, The Body Shop launched another initiative with a completely different buzz. The Natura &Co-owned brand’s Founder, Dame Anita Roddick, has unveiled its first CBD-based skincare range (that’s Cannabis-based). It comprises fresh moisture creams, face oil, cleansing masks, and so many more vegan certified products.
Sounds interesting? Check out the nine products on offer for more details and prices.
Overall, the brand is firing on all cylinders when it comes to staying relevant and helpful – two fantastic, crucial ways to sustain a healthy relationship with your customer base.