What’s in this article:
- Smyths Toys’ manager runs to raise money for Newcastle Hospitals Charity
- Along with Aldi, Morrisons, and Tesco, Smyths Toys has announced that it would recall some of its products – but this isn’t necessarily a bad thing
A few months ago, PostFunnel reported that Smyths Toys & Mattel launched The Barbie Who Cares campaign. This time, the Irish children’s toys and entertainment retailer is doing things a little differently.
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Make a Run for It
To say thank you for the care he received and show gratitude to health care workers when he was hospitalized a few years back, Wayne Newton, a manager from Smyths Toys, ran 16.5 miles in two hours and 45 minutes.
The running challenge began at the Arnison Centre in Durham at Smyths Toys and continued to the Freeman Hospital in Newcastle and raised £3832.89 for Newcastle Hospitals Charity.
“I just wanted to do something so that our amazing NHS staff know we are thinking of them and we’re behind them. I previously did two sponsored runs and donated £500, but with Covid and everything our NHS is doing for us at the moment, I wanted to do more,” said Newton.
Initiatives as such help improve the lives of people in local communities, and when a brand is being helpful, customers are there to watch.
Surprisingly good?
Everything is not going to be perfect all the time for brands out there. Things go wrong.
Last week, Smyths Toys UK warned customers to keep away from certain products that Tesco, Aldi, and Morrisons stated may be hazardous and cause safety concerns.
The products include baby food, chicken goujons, chairs, and more.
⚠ Product Recall Notice ⚠
Product: Trust Gaming Chair Red & White (U.K. Only)
We have recently become aware from the Manufacturer that the product may present a fire hazard risk if it comes in contact with an open flame. The Manufacturer is recalling the product. pic.twitter.com/q8IxOCKo3e
— Smyths Toys UK (@SmythsToysUK) June 28, 2021
Though it might seem like bad news for the brand, recalling the products and alerting customers is a responsible look. It has to do with the strive for Radical Transparency: to address consumers’ desire to know more (or investigate the absence of information.)
These two initiatives show that this is a brand that wants its customers to know it cares. An approach all brands should have adopted a long time ago. But the trend is clear, and we’re here at PostFunnel are watching it closely and keeping you posted.