We love it when brands show flexibility, utilizing their equity to offer new, helpful, and timely products and services. And Lysol – one of America’s biggest cleaning and disinfecting brands – is now launching a hygiene consulting business!
Yup. On Robinhood’s “Snacks” newsletter, they called it: The Deloitte for Hygiene. Nice.
According to the report, on the back of sales surging 70%, the report indicates Lysol’s partnerships with Hilton and Delta airlines – where the travel and hospitality companies will try to gain customers’ trust back by showing that they are following Lysol’s protocols. The disinfectant experts!
Hotel Trio is also following this trend. But with robots – who could soon provide you with room service or change your sheets and blankets.
“For guests who prefer contactless deliveries, Rosé, the ‘social distancing robot ambassador,’ provides them with peace of mind as she can deliver items to their suite,” Scott Satterfield, general manager of Hotel Trio, said in a statement.
Robinhood’s report also reminds us that Lysol’s main competitor, Clorox, has been a United Airlines hygiene partner since May. These new cleaning and operational changes intended to reassure passengers about their safety during travels.
This emerging Cleaning Wars is answering one of customers’ most important trend – the search for trust.
Edelman’s Brand Trust Barometer of 2020, published a couple of weeks ago, showed how crucial a brand’s transparency and awareness of different social issues have become in the decision-making process of customers. And initiatives such as these are an excellent answer to the new normal.
The Brew highlighted these figures from the report:
- Only 24% of U.S. respondents said that celebrities are credible spokespeople for brand trust, whereas 59% said they’d trust a “person like themselves.”
- 62% say they want brands to inform them about ways they’re helping with the pandemic.
- 70% of U.S. respondents said trusting a brand today is more important to them than it was in the past.
What we like about it, is that this is all falls perfectly in line with our seven commandments for CRM in a post corona world that you might want to keep tabs on to win relationship marketing’s ever-evolving challenges.