Together with Charity Partner End Youth Homelessness, The Body Shop launched a two-part series of films on young female homelessness, Unseen Kingdoms.
In partnership with Channel 4, the documentary film explores the lives of homeless youth in the U.K. and was created to provide a platform for women to share their stories through spoken-word poetry.
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Last year alone, 100K young people lived on the streets in the U.K. with no shelter, while 67% were forced to leave home because of family breakdown. According to charity akt, 24% of homeless young people are LGBTQ+, and 77% believe coming out is what caused it.
Being The Body Shop’s first T.V. campaign and launching it just in time for Christmas – is an excellent way to show customers the brand’s commitment to being ethical and a force for good.
“It has been a tough and turbulent year for many, especially for those without the safety and comfort of a home,” said Linda Campbell, UK and ROI managing director at The Body Shop.
“Many women who experience or are at risk of being homeless can often find themselves hidden and their voices unheard, so it’s been wonderful working with Channel 4 whose vision and platform has helped bring these tough stories to the fore in a powerful, thought-provoking and uplifting way.”
TBS has acknowledged the fact that the rules of marketing have changed this year. Going into 2021 with innovative and timely customer retention strategies that include creating smart CRM campaigns that talk to the conscious consumer is a must.
“Customers want to know that the brands they shop with are trying to make the world a better place. This partnership demonstrates The Body Shop’s commitment to this, and by raising awareness of the plight of young women affected by homelessness,” said Caroline Manning, partner at Craft Media.
“We are thrilled to have been involved in this partnership and look forward to working with The Body Shop to further demonstrate their commitment to activism in 2021.”
Faster Delivery This Christmas
To further build strong relationships with customers, The Body Shop also announced that they have teamed up with Uber Eats for same-day delivery options.
The partnership already launched on November 23rd in New York, Orlando, Austin, Houston, and Dallas, as well as in Toronto, Canada.
Drivers will pick up the ordered products, which includes a selection of 91 personal care and skincare items, from TBS stores and deliver them to the homes of customers within 90 minutes. Just as convenient as food delivery.
“The goal was to meet our customers in a way that they wanted to shop with us, and knowing Covid and everything that was going on, we immediately thought we should partner with a delivery service,” said Aliza Birnberg-Perruzzi, head of U.S. brand marketing at The Body Shop.
The decision to work with Uber to launch the delivery service “was completely inspired by the way that things have changed due to the pandemic. People are shopping differently now, and we needed to adapt,” she added.
Through its D2C site, customers can also use click-and-collect delivery methods – making it even faster, safer, and most convenient to shop throughout this “Shipaggedon.”
“The shorter Christmas delivery cutoff and shipping delays during the busiest shopping season are super critical. We’ve had to go several days earlier than in years past, in order to get products to customers before the holiday,” Birnberg-Perruzzi concluded.