At the beginning of this year, the California Consumer Privacy Act (CCPA) took effect. The result was a change on all major retail websites who were subject to the law if they had any customers in that state.
In addition to giving them access to find out what personal information the business collects about them, it gave them the right to have such data deleted and prevent it from being sold by clicking a “Do Not Sell My Personal Information” link.
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But the state’s Department of Justice has tinkered with the ruling and has added additional modifications throughout the year. On December 10, it released a fourth set of proposed modifications to the CCPA.
The newest modifications include two changes to the CCPA’s “right to opt-out of sale” rule. One lets certain businesses off the hook, and the other is just a matter of graphics.
The first is a clarification that the stipulation to provide consumers with a notice of how to opt-out only applies to businesses that sell the personal information and not to those who merely collect it.
The other is a stipulation about the “Do Not Sell My Personal Information” button. The law only calls for the link to be there and does not require the button.
However, if the business does choose to have a clickable button, the regulation now calls for it to be the same size as other buttons on the site and be located to the left of the link.
The right way to set it up is shown below:
The assumption here seems to be that when it is not located in such proximity people get confused about what they’d be checking off.
If you’re still somewhat confused about the standards for California’s Opt Out option – read the Proposed Modifications To Text Of Regulations.