Another habit of ours, here on PostFunnel, is to bring some of the favorite TV spots we ran into.
Last time we spoke about a few TV spots that were properly adapting to coronavirus times. We explained how it was a great opportunity for brands to be relevant and evergreen both at the same time.
Today we want to show you some examples of how essential products are dealing with the substantial change in consumer behavior.
The first one is Degree deodorant’s TV commercial “Activate”.
On the one hand, perhaps deodorants are not as essential, as so many are working from home. On the other, some of us are at least trying to work OUT from home.
That’s the angle Degree chose here, which shows again how some advertisers can still find a way to deem their products essential, even during different situations.
Second up is Dr. Brite’s natural hand sanitizer TV commercial, ‘Essential’.
I’m sure some of you are asking, do you even need to advertise hand gel at this time? Well, yes – because they can be hard to find.
And so, Dr. Brite is now shipping these items directly to customers. Yet another example of a brand going D2C in the wake of the situation.
Oh, and for every bottle sold, they’re donating a sanitizer to front line heroes.
Last but not least is the most popular soap in America, Dial’s TV Commercial.
The company is working on gaining some brand recognition, to leverage all the attention they’re getting, and came up with this ad, reminding us of the style that some Nike ads have.
Putting the hands in the center is both human and relevant.
Watch this space for the occasional TV spots round up!