Morrisons, Britain’s No. 4 supermarket chain, just launched a full-range of groceries on Amazon Prime. It revved up its deal to make online shopping more accessible to customers than ever before with its new same-day delivery offering – further answering to its customers’ needs.
“It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues,” said David Potts, Morrisons chief executive.
The fact that Morrisons groceries would be available on the internet giant’s main website and sell its entire range online is another big move to serve a wide range of customers. It means millions of more customers will have access to same-day deliveries.
For no extra cost, Prime members, as part of their subscription, will receive same-day delivery on orders of more than £40 ($53).
This isn’t the only way the brand recently adapted its services and offering to suit shoppers who needed to change how they are buying groceries. In response to government obligations to wear facemasks in shops to prevent the spread of COVID19, the store is now handing out invisible disability cards.
Since some customers are exempt from wearing a mask due to certain disabilities that aren’t immediately visible like anxiety, autism, and claustrophobia – the supermarket is giving out sunflower lanyards to make it easy to recognize such customers.
The effort will also assist customers who may need some extra time, care, or patience when shopping. It’s excellent in that it’ll help avoid unnecessary confrontations between shoppers and employees.
The supermarket wrote on Facebook: “We’re introducing the Hidden Disabilities Sunflower Lanyard Scheme in our stores.
It’s an initiative designed to act as a discreet sign that somebody has a hidden disability, such as mental health conditions, autism, dementia, or sensory impairments, and may need extra help.
If you have a hidden disability and would like a sunflower lanyard, please collect one for free from the customer service desk.”
Shoppers are grateful to the brand for this new shopping scheme. To us, it’s a great example of a brand accommodating to the new normal and being helpful to customers. Taking a complex situation and squeezing empathy out of it.
As unemployment rates continue to be high, the supermarket chain is also creating new jobs. About a week ago, Morrisons announced that it plans to open a new supermarket at Dalton Park before Christmas that would create 150 jobs.
“Following the successful launch of our petrol station, we now plan to open the Morrisons Dalton Park store by the end of this year,” said a spokesperson at Morrisons.
“Specialist teams are working to transform the unit into a new-look Morrisons store, and recruitment for around 150 new colleagues will start shortly.
We are optimistic that a brand which is putting customers first will keep growing.