Relationship Marketing used to cover all the brand’s touchpoints with a customer starting from the moment of first purchase. Over time it was expanded to include branding and user experience, too. And with the rising costs of acquisition, some say that today, “all marketing is relationship marketing”.
Throw in the leaps in that marketing technology did in helping to turn data into insights, and it’s easy to see how CRM became the driving force that it is.
But if you’re reading on PostFunnel, most chances you are aware of these trends. Perhaps they even describe your career path.
Bottom line, being truly smart about CRM and understanding the science and the data that enable it is perhaps the number 1 skill for a marketer in B2C/Direct-to-Consumer these days.
Here are 10 questions we gathered from Optimove’s experts that will help you see just how smart about CRM are you.