This is the third edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic.
You can see it as a kind of a makeshift ebook, or a textual, on-demand online course of sorts.
We do it because we think curating great content is the best thing we can do for our readers. Sometimes it’s even more valuable than publishing great new content.
And this time, the links below will take you on a journey full of Customer Retention know-how. Enjoy.
1.4 Brands Winning the Customer Retention Game
From easy-to-earn rewards to socially conscious initiatives, these companies give loyal customers plenty of reasons to come back.
2.Which Department is Responsible for Increasing Retention and Reducing Churn?
As a marketer, it’s all too tempting to focus on acquisition over retention. But it’s actually a smarter Dollar-for-Dollar investment to have a specific team accountable can keep customers around for the long term.
3.Use Social Media as the Retention Tool It’s Meant to Be
You may be using social media wrong and it’s harming your business.
4.What Scarcity in Gaming Can Teach Marketers About Retention
Scarcity sells—and gaming companies know it.
5.Read These Customer Retention Lessons from Real-Life Onboarding Case Studies
Could a good “teardown” serve as your next big retention strategy?