In this article:
- In time to attract holiday shoppers for the best time of the year for toy sales, Walmart announced a partnership with Netflix.
- Walmart is not just carrying toys that tie-in to Netflix shows but giving them their own hub on the site to make them easy to find.
A destination hub for Netflix-themed toys at Walmart lets customers bring the shows they love on the streaming channel into their lives in physical form.
On October 11, Jeff Evans, Executive Vice President, Entertainment, Toys and Seasonal, Walmart U.S., announced the collaboration between the two mega-brands: Netflix Hub at Walmart. In his words, it “establishes Walmart as the Netflix destination for family entertainment experiences.”
The corporate announcement listed the toys available for sale and their prices under their themed connection. Some of these were highlighted in the email it sent out to those of on Walmart’s mailing list.
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The partnership goes far beyond offering virtual shelf space for branded toys. Walmart says the “the Netflix Hub will offer customers exclusive experiences to engage with popular Netflix shows in innovative ways.”
Because “experience” is what creates long-lasting relationships.
Among those is Netflix Fan Select, which gives superfans (in other words: loyal customers) the opportunity to influence future toy offerings by voting on selections (which is a way of generating Zero Party Data).
It’s a win all around. The hub offers something for fans who want to be more immersed in their favorite shows, for Netflix to enhance its brands and profits, and for Walmart to increase sales while fashioning itself as more than discount store for shoppers.
Now, who’s in charge of making sure all that extra data goes into the right places, fueling future super-personalized CRM Marketing campaigns?
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