What’s in this article:
- At select bus stops in London, scents, sights, and sounds come together to suggest the taste experience of Hendrick’s Gin infused with rose and cucumber
As lockdowns have finally eased up in England, one brand is making the most of commuter exposure with special bus stops that conjure up the feelings associated with Hendrick’s Gin.
At select bus stops in London, scents, sights, and sounds come together to suggest the taste experience of Hendrick’s Gin infused with rose and cucumber.
One of the bus shelters is showcased in this video:
The physical setting turns things upside-down with a living roof made up of plants that represent the rose and cucumber flavors in the drink and a cloud on the floor. But there’s more to these specially outfitted bus stops than what first draws the eye; they are designed to evoke a mood through multiple senses.
As described in London News Today, “Press for the peculiar” appears on a doorbell that “evokes old-fashioned music and a Victorian gentleman-style monologue.” The object promoted itself appears as a Hendrick’s gin bottle that “continuously pours real liquid into a glass of Hendrick’s gin cucumber lemonade, the brand’s hero summer serve, without overflowing.”
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The idea is to have people immersed in the experience promised by the drink. The setup offers the promise of a tranquil escape from the stresses of modern life that the brand has also infused into its digital presence.
The Hendrick’s Gin site offers a selection of short videos of calming sounds to those who want to escape the commonplace:
In soothing contrast to the ever-expanding maelstrom of choices of conventional streaming platforms, we offer a tranquil alternative devised to remind viewers that peace and calm still exist if only you know where to look for it.
May our streams be a splendid counterpoint to the commonplace.
Much like our gin.
The connection of the escape via the digital portal and the physical representation of the bus stop is achieved by a QR code embedded within the artwork of the bus shelter. Scanning that will bring the visitor to the site’s summer-themed landing page with tips and recipes.
But if – like me – you don’t have a trip to London on your agenda, you can still enjoy the calming effect of a babbling brook and the like by going straight to the site. A great way to draw in new customers and cater to existing ones.