Communication might be in this industry’s name, but not all of these telecom brands effectively engage their customers via email. Check out the Top 5 best and worst email examples.
- While Disney+ nails their email marketing, brands such as Hulu, T-Mobile, and Mobi struggle to get it right.
Telecom brands share information and communications—so you’d think they’ve nailed engaging email marketing campaigns. Like with any other industry, some put on a master class with how to handle emails. Others, well, they weren’t as successful. To show you both the good and bad, we’ve put together a list of the Top 5 loved and hated telecom email marketing campaigns.
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Top 5 Loved Telecom Brand Emails
If you need ideas for a solid campaign, look no further than these five examples.
Disney+
Disney has no shortage of well-known shows and movies to highlight in their emails. But what we like most about this one from Disney+ is the eye-catching images and the simple, straight-forward message. They include a solid mix of media for all ages and tastes, along with a clear CTA, “Sign Up Today!” Disney+ is the main logo, but they also added other brands subscribers may enjoy—with a plus sign between each to show they will all be together.
Starz
What can we say: We love a good pun—especially when it involves a matching image. This email from Starz covered all of those bases with, “Starz for 50 Cents a Month,” and a main image that features rapper 50 Cent. They follow that up with other media to check out and features customers won’t want to miss out on.
AT&T
Whenever brands tie campaigns into something timely, it’s sure to catch the attention of even their casual subscriber—like this AT&T email sent right before March Madness. From the sparkling GIF and clear CTA to keeping all of the text on-theme with upcoming basketball games, this campaign delivers a solid message and also includes a giveaway. What more could a subscriber want?
Verizon
When subscribers open this email campaign, they will easily recognize it came from Verizon. The font, colors and product placement are all on-brand. The email providesinformation on a new product with an easy CTA to purchase—along with a link to locate their nearest store, find plans, view other devices and a number to call to set up their plan.
Spectrum
Using a GIF in your campaign is a way to set it apart from the dozens of other emails filling up subscribers’ inboxes. But what really makes this one from Spectrum stand out is that it displays three messages in the GIF, which are timed out to give customers the chance to read each. They continue with the savings theme with the two CTAs, “See My Savings,” and, “See My Deals.” Spectrum has a clear focus and goal with this telecom campaign, which are things you need for every email to be successful.
Top 5 infamous Telecom Brand Emails
While these brands might be master communicators when it comes to transmitting information, not all of their email campaigns can be as successful—as you’ll see in these five examples.
Telefónica
No brand or email platform is perfect, so sometimes images arrive broken. We get it. However, when every email a company sends has a broken logo image, it’s not a good sign—which is what happened with Telefónica. Brands should test all of their emails, as well as see how they appear on different devices.
Hulu
You know when news stations post graphics that have filler text like, “Add text here,” or something else that you know wasn’t intentional?That’s the same vibe we get from this email from Hulu. “Find Your Next Favorite Show” feels like it’s missing images of the shows that Hulu wants you to find. Even having a single image would improve this telecom brand email for us.
T-Mobile
We get that T-Mobile is going for a simple message and design to match the content, “Simple set up.” But it almost seems a bit too modest and disconnected. The text in the white boxes doesn’t go with the rest of the messaging. Maybe it’s the font or the abbreviation, “Addt’l,” but this campaign doesn’t feel cohesive or effective.
Mobi
While there might not be as obvious of an issue with this email from Mobi as some of the others, we feel like there’s a ton of room for improvement. For starters, they should have opened with a personalized greeting instead of, “Hi there.” The rest of the text feels overly serious, when it should instead display the brand’s voice to start building a relationship with the customer. There’s only one chance to make a first impression, and this email fails to impress. Emails should sound like you’re talking to a friend—not a faceless company.
Twitch
On the surface, this email might seem fine—until you visit Twitch’s site. If email campaigns are meant to be an extension of a brand, this one definitely isn’t. The site has a YouTube vibe, with a variety of engaging channels and live streams. But this email is just so-so. With a brand style and voice as unique as what Twitch has on its site, none of that is conveyed here.
Find email inspiration
See what worked for these brands—or what didn’t for the others—and personalize those practices to better reach your audience. The best campaign for one telecom brand might not work for another, which is why it’s important to test different approaches, designs, CTAs, and messaging to see what gives your campaigns the best engagement.