Despite the TikTok controversies and even bans that have emerged over the past few months, advertisers are still keen to capitalize on its popularity and reach. Even while the question of a sale to Microsoft hangs in the balance, the platform is finding very willing partners.
On August 12, AdGreetz, a video personalization platform, announced a partnership with TikTok that opens up new advertising possibilities for the TikTok platform. It will allow advertisers to reach out to their target audience with real-time, hyper-personalized content and messaging.
“AdGreetz is excited to be joining forces with TikTok and empowering their advertisers to revolutionize the way they converse with customers going from one-size-fits-all generic ads to thousands (or even millions) of smart, data-driven, relevant, hyper-personalized messages that resonate with each individual recipient,” observed Eric Frankel, CEO/Founder at AdGreetz.
Prudential plc is the first brand to make use of this partnership for its personalized ad campaign to promote the Pulse health app that launched last year. See the video below:
Prudential went all-in on this campaign, drawing on the talents of 1,362 video creatives to appeal to the 18-44 year old demographic that it targets. Aside from the general age segmentation inherent in selecting TikTok as the medium, the campaign personalization took into account location, gender, time of day, and more. This is to offer variations on the video messages to highlight different features and benefits to different audiences.
This may be one way to approach the effect of hyper-personalization that delivers one-to-one type messaging at scale.
If you’re interested in learning more about Personalized Marketing trends and strategies, check out Optimove’s resources and learning center.