Admit it, Zoom and other forms of virtual meetings have grown pretty boring even with the additions of fake backgrounds. To address that feeling of ennui, Coors Light is offering the chance of realizing the dream.
As the company says in announcing the contest, “Coors Light understands that there was once a time when your colleague making their video chat background a picturesque sandy beach was fun, but now it’s just wildly underwhelming.”
So, for those over 21, now is the time to dream of distant places that have been put out of reach due to the pandemic or just our own budgetary constraints. A fabulous spot of the world outside the four walls that we have designated as our work from home space awaits!
As of the end of August, US residents over 21 can upload a screenshot of themselves in front of a background that shows the location they’d like to visit in real life at www.coorslight.com/outside. That’s their entry into the sweepstakes for a chance to win a trip that cost up to $10K.
Eligible people can enter as often as they wish, so long as they limit themselves to once a day. At some point around October 2, 2020, the Administrator will randomly select five potential winners. Full terms and conditions are posted here.
This contest is the latest iteration of the brand’s “Made to Chill” campaign. The focus is on enjoying “a well-deserved break,” whether it’s at home with your beer or away from the home that has also become your office.
The ad for the present campaign began airing nationwide on August 30. It also was made available on digital and paid social. You can watch it on YouTube here:
“We took a unique approach with this campaign considering the current moment, but what’s most exciting is that we were able to create a film that feels up to par with the work we’ve done since launching the ‘Made to Chill’ platform last year,” Marcelo Proenca Pascoa, vice president of marketing for the Coors Family of Brands observed.
He noted that despite constraints still in place due to COVID19, “when it came to making this ad in particular, we didn’t have to sacrifice creativity to keep our teams, production, and talent safe.”
The brilliance of tapping into the unrest many of us feel with so little change of real scenery is that a relatively small investment can yield a fantastic marketing return. As was the case for Have Your Cake and Wear it Too, the $4 a Night Airbnb Offer, and Nickel-and-Dime Reopening Offer from AMC.
Such promotions resonate so well with audiences that many publications cover the story, expanding the reach of the marketing campaign with a great deal of free press.