Live events have great impact due to the sense of excitement and immediacy they generate. When people can’t be present in person, it can be a challenge to replicate that experience. Technology is enabling marketers to apply innovative solutions to that problem.
We saw an example of this in Virtual Cocktail Party at Downton Abbey Is A Hit. The Facebook live event attracted an audience of thousands, far more than the hosts could even hope to welcome into their home in person. That worked well for them because there was just one setting and one product to talk about.
Things get more complicated when there are multiple vendors with multiple products that normally would exhibit together at a live event. BoothCentral, a Milwaukee-based event company that provides online tools for managing events, realized that creates a need for a business to address no and has launched BoothCentral Live Virtual Events.
Art Gone Viral was the event set up through this platform by DASH Events, a Colorado-based company specializing in festival production, which was hosted on April 24. Over 2000 people attended that event to virtually visit artists’ booths, take studio tours, watch art demonstrations, chat live, ask questions, and make purchases.