There are always new techniques, tips, tools, and technologies for marketers to learn. It’s possible to keep up with industry expertise, even if your budget is limited. These free resources are available to anyone looking to gain insights and expand their knowledge in the ever-evolving marketing space.
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HubSpot
When it comes to free marketing content and resources, few can compete with all HubSpot has to offer. The platform offers blog content on marketing, agencies, and customer success, as well as industry updates. They provide more than 400 eBooks, guides, templates, and other marketing resources for viewing or download.
HubSpot’s website includes a research section that covers topics such as customer advocacy projections, social media engagement findings, video analytics, and acquisition costs.
They also offer free courses and certifications on inbound marketing, content marketing, SEO training, growth-driven design, social media, graphic design, and growing organic traffic.
edX
If you’re looking for in-depth resources on a particular topic, try enrolling in one of edX’s free online courses from institutions like the University of Maryland, UBC, Berkeley, and Columbia. You’ll find current, archived, and self-paced courses, making it easy to select the best fit for your schedule. Topics include strategic social media marketing, customer-centric marketing, analytics, online marketing strategies, fundamentals, and digital leadership.
Each course description includes its duration, weekly hours required, the institution behind the course, and expertise level. There’s also a course description and information on the instructor. While the courses are free, you can obtain a verified certificate for a fee (generally $49).
Optimove Resources
For a treasure trove of free marketing information and resources, check out all Optimove has to offer. They provide videos, webinars, guides, eBooks, customer success stories, podcasts, and a learning center to help boost your marketing efforts and knowledge. Webinars and podcasts range from 30-50 minutes, so fitting a session into your busy schedule shouldn’t be too challenging.
Topics include calculating customer lifetime value, driving engagement, artificial intelligence in marketing, customer churn predictions and prevention, customer segmentation, email tactics for retailers, and holiday customer retention.
Additionally, their blog features a new post every week. Written by Optimove data scientists, VPs, research analysts, software developers, product managers, and more, the blogs cover firsthand knowledge of the CRM space.
Copyblogger
Copyblogger covers topics such as content optimization, storytelling, blog growth, online prospects, and podcasts.
If you need help finding and learning about the best marketing tools, Copyblogger’s guides educate visitors on WordPress, email marketing, and social media tools that engage your audience and bolster results.
Copyblogger’s “Internet Marketing for Smart People” resource includes 16 eBooks, a 20-installment email course, and an ongoing newsletter that covers online marketing techniques and strategies. They also explain how they put their marketing systems and launches together, so you can learn proven tricks of the trade.
Marketo
From webinars and blogs to guides on a range of topics, Marketo features material for a range of experience levels and needs. Subscribers to their blog receive emails with guidance on B2B or consumer content, account-based marketing, customer relations, and email and digital marketing.
For those interested in social media marketing, Marketo provides a free kit with webinars, blogs, slide decks, and eBooks. They also offer downloadable resources on topics like marketing automation, marketing metrics/analytics, clean data, pipeline marketing, and marketing predictions.
Moz
At its core, Moz focuses on simplifying SEO.
You’ll find blogs on franchise marketing, A/B testing, Shopify, HTML usage, boosting blog traffic, industry updates, link building, and more. Moz also has an SEO learning center, downloadable content, SEO training and workshops, and a beginner’s guide to SEO.
Their downloadables include whitepapers, guides, and reports on a variety of topics: ranking, links, local SEO, crawling and site audits, Google algorithm changes, and analytics. You’ll find a range of topics for every experience level.
Kapost
Whether you prefer to get your information from reading an article or watching a video, Kapost has your marketing needs covered. Their content comes in a variety of different formats, including eBooks, webinars, presentations, research reports, videos, infographics, and whitepapers.
Content is a major focus, as you’ll see when browsing Kapost’s resources. Their articles cover topics like content optimization, targeted content using buyer personas, marketing-sales alignment, customer experience, how to master eBooks, and the state of content marketing. They also provide free templates for eBooks, webinar slide-decks, and blogs you can download and use.
Neil Patel
A key industry influencer, Neil Patel shares his experiences and insights through his blog and podcast, “Marketing School.” He explains what’s worked for him and the tools and knowledge that have aided his success. Neil acquired Kissmetrics’ blog as well, supplementing the free content found on his site.
His blog and podcasts cover topics like growing social media likes, improving ranking on Google, email newsletter trends, writing subject lines, link-building rules, SEO tools, LinkedIn marketing tips, and SEO advice for YouTube.
PostFunnel Blog
With content focused on relationship marketing, PostFunnel’s blog provides data-driven, customer-centric content. They address the industry topics and concerns faced by marketing professionals on a daily basis.
You’ll find blogs on a range of topics like marketing tools, customer loyalty programs, email marketing hacks, industry best practices, building social engagement, strategies, analytics, eCommerce, and marketing data. PostFunnel also produces an annual summit where professionals and experts come together to discuss the latest marketing trends, research, challenges, and techniques.
Stay up to date
Marketing tools, technologies, and best practices are constantly evolving. So whether you’re a seasoned pro or just starting out in the industry, it’s important to continuously stay fresh on the latest trends and tactics in our fast-moving industry.