In this article:
- The hard seltzer market continues to grow.
- Topo Chico is selling a new alcoholic seltzer called Margarita Hard Seltzer.
- The beverage manufacturer is running a campaign ahead of Cinco de Mayo.
Topo Chico wants people to be able to find their Cinco de Mayo celebrations on grocery shelves.
The alcoholic seltzer maker is selling a canned beverage called the Margarita Hard Seltzer ahead of Cinco de Mayo on May 5th. Cinco de Mayo is a holiday honoring Mexico’s victory against France in 1862. While it’s typically celebrated with elaborate margaritas, Topo Chico is offering a slightly sleeker drink. Topo Chico is just one of several brands capitalizing on a growing interest in alcoholic seltzers among consumers.
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Topo Chico started launching the margarita-flavored seltzer in April prior to Cinco de Mayo. To advertise the drink, Topo Chico released an ad highlighting the difference between frilly margaritas and the simple canned margarita seltzer. In addition to the campaign, Topo Chico is opening a pop-up shop in New York City, where people can swap out “old Cinco tchotchkes” for a rebate to purchase one of the new seltzers. Packs of the seltzer include four different flavors: Signature Margarita, Tropical Pineapple, Strawberry Hibiscus, and Prickly Pear.
The number of hard seltzers on shelves has grown to 150 in 2022, up from 65 in 2020, and 10 in 2018. The market for alcoholic seltzers is measured at $13.47 billion in 2022, and is expected to grow to $57.34 billion by 2030. Topo Chico is reportedly the fourth-biggest alcoholic seltzer maker, coming in behind White Claw and Truly.
White Claw has been the most popular seltzer manufacturer since it started producing the drink in 2016. In the years since White Claw entered the market, the company has developed a few different flavor packs, and even White Claw Surges, which have an 8% alcohol content compared to the usual 5%.
One of the biggest reasons for the success of hard seltzers is they’re presented as a low-calorie alternative to other alcoholic beverages like cocktails, beer, or wine. Following White Claw’s success, several other beverage makers–from Budweiser, to Corona, and even Mountain Dew–have come up with their own takes on hard seltzers.
And now, seltzer companies are getting even more creative with their flavors, including Topo Chico’s new Cinco de Mayo option.