Watch: The Weeknd Paid for His Super Bowl Show. And: Adore Me vs TikTok

This time on B2CRM News: The Weeknd $7M splurge, and TikTok against plus-size models

Every week we bring you a quick look into a couple of marketing-related stories we thing relationship marketers should know about.

And this time: Why would The Weeknd pay 7 million dollars to be on the Super Bowl? And what it looks like when a brand is going head-on against a social media platform?

Watch: