What you’ll read:
- Social media’s most famous pets are more than just some pretty, furry faces. Marketers can turn to these powerful pets—or find new faces— to connect with consumers.
If you want beauty tips, you follow makeup and skincare influencers. If you want to live vicariously through others, you might follow travel and lifestyle content creators. Like many industries, pet care has its own celebrities andtheir versatility and popularity are off the charts.
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We’ve rounded up some of the most adorable pet influencers that connect with new consumers across a number of industries. Let’s check out some of these furry stars whose impact spans beyond pet staples.
Venus, AKA The Two-Faced Cat
Adorable Venus has a face you’ll never forget. Half black, half ginger, with striking green and blue eyes, it’s easy to see why this chimera cat has made an impact on her two million Instagram followers. Venus went viral after a 2012 Reddit post, and her owner turned that internet fame into partnerships with pet cameras, cat food, and even video games, showing that pet-based marketing goes beyond just pet brands.
Guinness World Record-Holder, Jiff Pom
If you thought Venus has a lot of followers, just wait until you meet Jiff, the internet’s favorite pomeranian. With nearly 10 million followers on Instagram and a jaw-dropping 20.6 million on TikTok, Jiff Pom is the most followed animal on social media. Jiff’s accomplishments are equally impressive: The pom holds two Guinness World Records for his speed, has starred in commercials and music videos, and even made appearances at events hosted by Electronic Arts and Facebook.
Esther The Wonder Pig
In 2012, partners Steve Jenkins and Derek Walter bought what they believed to be a micro pig: The four-pound Esther. After two years, it became clear there was nothing “micro” about Esther, who had grown to a whopping 600 pounds. To keep her comfortable, her dads raised funds for the Happily Ever Esther Farm Sanctuary, which allows Esther to live her best life while providing a home for abused, neglected, and abandoned farm animals. These days, Esther is a spokespig for cruelty-free treatment of animals and the environment, and she loves to show off her infectious smile and unique style to her 600K Instagram followers.
As these adorable pets show, animal influencers are ideal for use in pet-product marketing campaigns, but they can also do much more. Incorporating some of the social media-famous dogs, cats, pigs, squirrels, and more can help engage users and increase brand visibility. After all, if a speedy pomeranian can make an appearance in a Katy Perry video, there’s almost no limit to what these pets can do.