T-Mobile Introduces a Bundle of New Promotions

The internet and cellular company wants users to break up with their big internet provider

In this article:

  • T-Mobile is launching several promotions under the Internet Freedom umbrella.
  • Customers can get a $500 rebate for breaking previous contracts and joining T-Mobile.
  • Cellular providers are competing for 5G internet customers after spending billions to set it up.

T-Mobile just rolled out a series of promotions aimed at getting more internet customers to switch to T-Mobile.

The internet provider is offering customers $500 rebates, in the form of MasterCard prepaid cards for switching to T-Mobile from their current provider. The rebate is meant to help new customers cover the cost of breaking their contract with other companies. The offer is part of T-Mobile’s larger Internet Freedom campaign.

In addition to the rebates, T-Mobile is offering an internet and mobile phone plan bundle. Customers can get home broadband internet service for $30 when they combine that plan with the Magenta MAX cellular plan. For $200 total, subscribers will get that broadband service and cellular service for up to four family members.

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There are two other promotions users can take advantage of. Anywhere that people can access Home Internet, people can try T-Mobile for 15 days for free without having to cancel their current plan. T-Mobile is also rolling out T-Mobile Tuesdays. All summer long, consumers can get a $50 discount on any streaming device and 50% off YouTube TV.

T-Mobile’s latest offers are part of its branding as the “Un-carrier” of the internet and mobile industry. The tech company has positioned itself as the face of the opposition to “big internet.” “The Un-carrier was created to fix a stupid, broken wireless industry, and while we aren’t done, we’ve undoubtedly changed if for good. Now, with Internet Freedom, we’re taking on Big Internet and bringing the Un-carrier movement to broadband,” said Mike Sievert, T-Mobile’s CEO said.

Providers like AT&T, Verizon, and T-Mobile are all competing for internet customers after developing 5G internet access. Collectively, those three companies have spent more than $100 billion building their 5G networks. 5G internet service is reportedly faster than pre-existing internet networks, and makes certain things like gaming and video conferencing more seamless.

The news of T-Mobile’s new promotion cutting prices comes after AT&T rose prices for older mobile packages by $6. Cable companies such as Charter Communications and Comcast, have seen internet customer growth decrease, but mobile growth increase, cutting into the business of AT&T, Verizon, and T-Mobile.