In this article:
- Snap will start selling a drone called Pixy that will let people take photos and videos from new heights.
- This is the second hardware product that Snap has rolled out.
- Other tech companies are also clamoring to create AR, VR, and wearable tech.
Snapchat is rolling out a new product to make sure you get the best angle possible.
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In the United States and France, Snap, the company behind the disappearing photo messaging app Snapchat, started accepting pre-orders for a drone called Pixy. For $230, customers can purchase the drone and take aerial shots that will download automatically to their Snapchat memories in the app. Snap, and other tech companies have started expanding their offerings into wearable technology and other products.
Pixy is reportedly pocket-sized and has four flight settings. “It can float, orbit, and follow wherever you lead, without a controller or any set-up. And, Pixy finds its home in your hand, landing gently at the end of the flight,” says a press release from Snap. Once footage is automatically downloaded into Snapchat Memories, users can edit the images and videos before sending them to friends or adding them to their stories. Users can also download the footage to publish elsewhere.
Snap might be banking on the fact that a good portion of its users are young. Almost half of Snapchat users are Gen Zers, who could be drawn to the technology despite the low-resolution pictures and videos it generates.
This isn’t the first time Snap has released a hardware product. In March 2021, Snap started selling an updated version of its artificial reality (AR) glasses called Spectacles. Owners can use Spectacles to experience AR images over what’s actually in front of them.
Other companies are also getting into the AR and wearable technology spaces. Meta, Facebook’s parent company, partnered with Ray-Ban to make smart glasses known as Ray-Ban stories, which people can use to listen to music or take pictures and videos to share with other people. Meta started selling the glasses in Belgium, Austria, and Spain. The social media giant also sells a virtual reality (VR) headset called Oculus.
It has yet to be seen whether or not there’s a market for Snapchat’s drone, but it seems like Snapchat and other media companies are expecting the technology hardware industry to be the next big thing.