PostFunnel Insider: B2CRM News with Google, Nintendo, and Branding

On one corner: confusing customers with your new logos. One the other: moving customers with nostalgia. Where do you think your brand should be?

At PostFunnel, we stand behind the proclamation that ALL M MARKETING IS RELATIONSHIP MARKETING. We do it not only because this site is about Relationship Marketing and making this claim is good for us, but also because we actually believe that anything a company is doing impacts the way consumers engage with it. Hence, everything comes down to what you make your customers feel.

Google’s latest logos redesign seems to not be putting consumers’ feelings at the top of their priority. While Nintendo’s release of yet another classic piece of gaming nostalgia, at this specific timing, seems to be all about what it makes customers feel.

Watch below: