Podcasts for Marketing Leaders: October 2020

The best takes for marketers on Quibi’s failure, Big Tech vs. everybody, Ocean Spray’s miracle, and the elections

October 2020 was the month of yet another Coronavirus wave, of American presidential elections home stretch, and the kickoff for a Q4 of a looming shipping chaos. It was also the month when Quibi closed shop and got everyone talking about the perils of forced marketing concepts, of another escalation in the big-tech/social media giants fights against Donald Trump. And of Ocean Spray.

Yup. A dude one wheels with a cranberry juice bottle, Fleetwood Mac lip-sync, and maybe the best organic, UGC, unintentional free ad in the history of advertising.

We collected the best podcast episodes covering these topics from the past month, so you could give it a couple of condensed listening sessions and stay on top of the most important topics surrounding the world of marketing and customer relationships.

Quibi Demise

1. Quibi’s Quick Collapse, Oct 23 (18 mins)
The Journal

The streaming platform Quibi broke onto the scene earlier this year with tons of cash and a Hollywood visionary at the helm. Six months later, the company is shutting down. WSJ’s Benjamin Mullin talks through the high hopes for Quibi and the platform’s dramatic fall from grace.

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2. RIP Quibi, Oct 23 (65 mins)
Pivot

Kara and Scott discuss the shutdown of Quibi – we hardly knew ye… (among other topics)

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3. Revisiting Jeffrey Katzenberg on Quibi, Oct 25 (30 mins)
The Business

Following Quibi’s announcement of closing, The Business revisits an interview with founder Jeffrey Katzenberg on his gamble to launch Quibi.

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4. What we can learn from Quibi calling it quit, Oct 28 (9 mins)
Recode Daily

Recode’s Peter Kafka talks with Teddy about why the video startup is shutting down just six months after it launched. He also makes the case for why the media landscape could use more quibis in the future.

Big Tech (vs DOJ/Donald Trump/Us)

5. Breaking Up Big Tech, Oct 1 (61 mins)
The Prof G Show with Scott Galloway

Zephyr Teachout, an attorney and associate professor of Law at Fordham University, joins Scott to discuss monopoly power and antitrust as it relates to the U.S. economy and her latest book, “Break ‘Em Up: Recovering Our Freedom from Big Ag, Big Tech, and Big Money.”

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6. The DOJ’s Case Against Google, Oct 22 (63 mins)
The Prof G Show with Scott Galloway

Roger McNamee joins Scott to break down the US Department of Justice’s antitrust lawsuit against Google and how monopolies stifle innovation. They also discuss the sharing economy, how the social platforms tear at our society, and the remedies that can be put in place moving forward. Roger is an activist, investor, and musician.

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7. Will tech save the world…or end it? Oct 1 (41 mins)
Business Casual

Where’s the real danger in tech? It might be a little less apocalyptic and a little more pedestrian than you think.What would our biggest tech firms look like if they’d been created in China, Myanmar, Brazil, or anywhere else in the world?

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8. A Misinformation Test for Social Media, Oct 21 (27 mins)
The Daily

Facebook, Twitter and YouTube have invested a significant amount of time and money trying to avoid the mistakes made during the 2016 election.A test of those new policies came last week, when The New York Post published a story that contained supposedly incriminating documents and pictures taken from the laptop of Hunter Biden. The provenance and authenticity of that information is still in question, and Joe Biden’s campaign has rejected the assertions.

Ocean Spray

9. Why A Human Made Ocean Spray’s Best Commercial Of All Time | GaryVee RAW Thoughts, Oct 16 (6 mins)
The GaryVee Audio Experience

A raw take on the recent TikTok video released by Doggface208, and why it might be the single best “commercial” in the history of Ocean Spray’s brand.

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10. Ocean Spray Cranberries Chief Digital and Technology Officer Jamie Head, rebroadcast from August 24 (19 mins)
Technovation with Peter High (CXO Interviews)

An interview with OS’s Chief Digital and Technology Officer about the company’s five-year plan to transform from a cranberry business to a health and wellness business. We also discuss the company’s innovation plan, the digital hub his team is building, and the company’s relationship with the farmers who grow the cranberries. Finally, we discuss how the company approaches external partnerships, Jamie’s interest in the health and wellness space, and a variety of other topics.

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11. TikTok Dreams, Ocean Spray and the Longboarder Who Could, Oct 21 (77 mins)
More Than Hashtags

On this episode: the best viral story of 2020, Nathan Apodaca and his influence on TikTok, the music charts, Boomers, and social media as a whole, Instagram growth (not growth hacking though), disinformation and a little on how to deal with it, and the inimitable frozen beef sheet brand that is Steak-umm.

Bonus:

12. Retail ETFs & Presidential Election Impact on ESG, Oct 12 (23 mins)
ETF Edge

A discussions on the booming e-commerce space ahead of Amazon Prime day, dividend growth coming back and consolidation in the financial services space. Plus: a few words on the possible election impact on ETFs.

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