Podcasts for Marketing Leaders: October 2021

We curate, you listen, stay in the loop, and become an even rounder marketer, month after month. Deal?

Probably more than any other executive, marketers must be deeply in the know of many different topics. And, as time is too short to both curate and consume all the content that’s worth consuming by marketers – this is where we can help. We can’t listen to these episodes FOR YOU. But we can sure do the curation.

From TikTok influencers to major M&A news, from retail innovation to market trends, from huge personal stories to media analysis, these 10 episodes will keep you deeply in the loop.

Let’s go:

TikTok’s fictional influencers (13 mins)
Recode Daily, 25 Oct

A tech company has created a slate of scripted influencers, each with their own storylines. But how is anyone supposed to tell the difference between what’s real and what isn’t? Vox’s Rebecca Jennings (@rebexxxxa) explains.

Keeping Up In the Innovation Revolution | Jenny Oh and Shannon Ryan (39 mins)
RETHINK RETAIL, 4 Oct

In this episode, you’ll enjoy a sneak preview of the insights guests Jenny Oh and Shannon Ryan will share during Valtech’s annual Innova event, held Oct. 7-8.

Jenny Oh is the general manager of tech venturing and innovation at PepsiCo Labs where she leads PEP Labs to drive innovation through partnerships with leading cutting-edge startups, focusing on solving critical business needs for PepsiCo.

What if Monica Lewinsky Had Twitter in 1998? (46 mins)
Sway, 4 Oct

Truth and context may seem elusive today, but for Monica Lewinsky they both “went out the door in 1998.” As the investigation into Bill Clinton unfolded, Lewinsky came under scrutiny as the most infamous intern in Washington, but kept largely silent due to an immunity deal with investigators. In this conversation with Kara Swisher, Lewinsky says she and the other women entangled in the president’s impeachment “were all reduced in different ways to serve purposes for other people: for either political points or to make money.” She considers the toll of that experience on her own life, and contemplates how it might all have played out differently in the age of online accountability and the #MeToo Twittersphere.

Building Your Team #6: Ask an HR Executive (17 mins)
Founder’s Journal, 1 Oct

In this episode, Morning Brew’s VP, Head of People Operations, Kate Noel, joins me to discuss how to attract and nurture great talent in a business.

Google’s CEO on the Future of Work (16 mins)
The Journal,  19 Oct

CEO of Alphabet, Google’s parent company, Sundar Pichai is responsible for a massive, 144,000-person workforce. Right now, he’s grappling with big issues, like how tech should be regulated, how to rein in cybercrime and how (or whether) workers return to the office. WSJ’s Editor in Chief, Matt Murray, asks him about these issues and more.

Why Is U.S. Media So Negative? (47 mins)
Freakonomics Radio, 6 Oct
Breaking news! Sources say American journalism exploits our negativity bias to maximize profits, and social media algorithms add fuel to the fire. Stephen Dubner investigates.

Pinterest Ads: How to Get Started (50 mins)
Social Media Marketing Podcast, 14 Oct

Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads? To learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign, I interview Lindsay Shearer.

Episode 38 – Alphabet Soup…AGA, G2E and M&A (42 mins)
Big Betting Balagan, 28 Sept (yeah, we know it’s not the right month)

VP of Global Events at the American Gaming Association, Meredith Pallante, joined us today, updating us on what the AGA are up to and what they have planned for next week’s G2E conference in Vegas. In other news, the Draft Kings / Entain bid and Endeavour buying Openbet from SG get the Balagan treatment. The regulatory position in the Netherlands and further fallout following the demise of Football Index plus a quick review of the recent SBC Barcelona conference are also discussed. Don’t forget to like, rate, review and subscribe.

Julianna Margulies On Making Big Life Decisions (36 mins)
9 to 5ish with theSkimm, 12 Oct

Julianna Margulies went from pouring G&Ts and filming commercials in Manhattan to being one of the most-awarded actresses on television. She’s famous for roles on “E.R.,” “The Good Wife,” and “The Morning Show” — and despite always having a backup plan, Julianna’s biggest decisions have been guided by her intuition. We spoke to Julianna about making big life decisions, taking risks and turning down lucrative offers.

Why 2021 is becoming a significant year for crypto (10 mins)
Marketplace Tech, 22 Oct

For years, cryptocurrency has been simmering at the edges of the financial system, viewed by many as kind of a fad. Lately, though, it seems like crypto is having a moment. This week, an exchange-traded fund that tracks Bitcoin futures debuted on the New York Stock Exchange. Bitcoin, a pretty volatile asset, has now been accepted, to some degree, by one of the oldest and most traditional marketplaces in the world. Marketplace’s Kimberly Adams speaks with Gil Luria, a technology strategist at D.A. Davidson, who says there several reasons 2021 is becoming a turning point for crypto.