Probably more than any other executive, marketers must be deeply in the know of many different topics. And, as time is too short to both curate and consume all the content that’s worth consuming by marketers – this is where we can help. We can’t listen to these episodes FOR YOU. But we can sure do the curation.
From Artificial Intelligence and the Metaverse, gaming and online betting trends to supply chain challenges, and even some insightful pieces about Taylor Swift, Tik Tok, and The Great Resignation – the 10 episodes below were curated carefully for you, the marketing professional.
Have a listen 🙂
What is artificial intelligence doing to human relationships? (10 mins)
Marketplace Tech, 4 Nov
Author Jeanette Winterson has been reading and writing about artificial intelligence and its relationship to humans for years. Her new book, a collection of essays called “12 Bytes: How We Got Here. Where We Might Go Next,” explores these themes. Marketplace’s Kimberly Adams speaks with Winterson, who said she wrote the book because she wanted to understand the implications that AI has for humans — the good and the bad, especially when it comes to AI and robotics. And in that space, Winterson said, a lot of the investment is going toward the good.
The Metaverse: Expectations vs. Reality, (38 mins)
Sway, 11 Nov
In this conversation, Kara Swisher talks to Lanier about Facebook’s pivot to Meta, which he says sounded “like some megalomaniac took my stuff and filtered it through some weird self-aggrandizement filter.” They also discuss why Lanier viewed technologies like automation and V.R. as “a little technological token of that hope of eternal creativity” back in the ’80s. And Lanier, the author of “Ten Arguments for Deleting Your Social Media Accounts Right Now,” makes the case for why Facebook should be paying users for their data.
Episode 41 – The future of UK Gambling with Chris Elliott from Wiggin LLP. (48 mins)
Big Betting Balagan, 21 Nov
Recorded in front of a live audience at the recent Betting on Sports conference in London, we were joined by Chris Elliott from Wiggin LLP who updated us on the likely outcome and impact of the forthcoming White Paper on the pending UK Gambling Act review. In other news, we discuss the Aristocrat and Gopher bidding war for Playtech, along with an update on the ‘Safer Gaming Week’ initiative and problem gambling stats. Also, Super Group / Betway strategy of increased soccer sponsorship in the face of media and regulatory pressure to decrease exposure all get the Balagan treatment.
Episode 42 – Pini Yakuel, CEO of Optimove (50 mins)
Big Betting Balagan, 30 Nov
Pini Yakuel, CEO of the leading data & marketing company Optimove, and who work with many major brands in the industry joined us today to chat through his background and how AI & Data science is changing everything. In a packed news section Camelot’s latest numbers, the ongoing bidding war for Playtech, further M&A for Flutter and trouble in Florida are all covered. We also discuss the likes of SEGA and ESPN making moves into the space and in a final piece of breaking news Lee defends his racing tipster record!
Norby Is SMS and Email all in One, Raises $4m at $20m Valuation (24 mins)
SaaS Interviews with CEOs, Startups, Founders, 19 Nov
Marketing platform for creators
Lessons From The Great Resignation, (12 mins)
Founder’s Journal, 12 Nov
A record number of Americans have quit their jobs in recent months. In this episode, I break down what’s driving the great resignation and what employers can learn from it.
Taylor Swift’s Push to Change Music Ownership (20 mins)
The Journal, 17 Nov
In 2019, Taylor Swift announced she would re-record her first six albums after they fell into the hands of talent agent Scooter Braun. Last week she debuted her version of her album Red. It broke streaming records. WSJ’s Anne Steele says this decision is not only making Taylor money but also inspiring other artists to do the same — and that record labels are pushing back.
Fixing America’s imperfect shipping system, (13 mins)
Recode Daily, 8 Nov
You know that PS5 you ordered weeks ago that hasn’t arrived yet on your doorstep? The reason behind that delay is more complex than you might think. Recode’s Rebecca Heilweil (@rebheilweil) explains how every step in the US shipping system is broken, and how to fix it.
2021 Holiday Forecast: Part Two — With NRF’s Katherine Cullen, (16 mins)
RETHINK RETAIL, 8 Nov
This episode is part two of our deep dive into the 2021 holiday shopping season and features insights from the National Retail Federation and Proper Insights & Analytics’ 2021 Consumer Holiday Survey.
TikTok Strategy: A Proven Growth Plan, (48 mins)
Social Media Marketing Podcast, 11 Nov
Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works? To learn a four-step method for creating TikTok content that will help you achieve your business goals, I interview Jackson Zaccaria.