Podcasts for Marketing Leaders: March 2022

We curate, you listen, stay in the loop, and become an even more complete marketing leader, month after month. Deal?

Every month we do this, and this month’s 10 podcast episodes we think every marketer should listen to are touching on The Slap from the Oscars, Dua Lipa and copyright, Oatley, instant delivery, Chewy, and more – even college hoops, and one episode we missed last month.

Listen to become an even more well-rounded marketer.

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Life After the Slap: A Post-Oscars Mailbag (93 mins)
The Big Picture, 30 March

It’s been a couple of days since one of the most shocking moments in Oscars history. Sean reflects on the Will Smith–Chris Rock incident, what the future holds for Smith, and how the Academy could respond (1:00). Then, it’s a post-Oscars mailbag extravaganza (10:30). Finally, Sean is joined by Daniel Kwan and Daniel Scheinert to discuss their extraordinary new movie, ‘Everything Everywhere All at Once’ (55:00).

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How Apple, Not Government, Became Tech’s Biggest Regulator (42 mins)
Sway, 21 March

Big Tech has been amassing power and wealth for decades. So why is it taking the U.S. government so long to catch up? Congress, whose members can barely agree on lunch, is now contemplating a number of bipartisan bills on antitrust, privacy and more. Yet more than a year into an administration that seems to support more tech regulation, not a single piece of significant legislation has been passed.

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Dua Lipa’s Copyright Problem (27 mins)
What Next | Daily News and Analysis, 29 March

After more than 70 weeks on the Billboard U.S. Hot 100, Dua Lipa and her song “Levitating” have run into trouble: two separate copyright complaints claiming the pop star ripped off other artists in writing her hit. These aren’t the first lawsuits to test the boundaries of what counts as plagiarism in the musical realm; and if either suit succeeds, it will have far-reaching consequences for creativity in the industry.

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Beauty Company Davines Makes the Case for E-Commerce Personalization | Karli Bruno
RETHINK RETAIL, 14 March

On today’s episode, host Julia Hare speaks with Karli Bruno, e-commerce & digital marketing manager at Davines, a professional haircare brand care-crafted in Italy and focused on sustainable, natural ingredients. Karli shares the personalization journey the brand made after quickly pivoting to e-commerce during the COVID-19 pandemic.

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Oatly Pioneered Oat Milk. Now it’s Struggling to Keep Up (20 mins).
The Journal. 14 March

With its cheeky advertising, Oatly helped invent the oat milk market. But now it’s having a hard time keeping up with all the demand it helped create. WSJ’s Khadeeja Safdar and Jesse Newman tell the story of the company’s rise and recent troubles.

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GoPuff and the Cost of Instant Delivery (38 mins)
Business Casual, 14 March

Nora and Scott take a closer look at how instant delivery services like GoPuff operate with reporter Tom Dotan, who covers Uber, DoorDash, Instacart, and the gig economy for Business Insider. Tom has been reporting on GoPuff for several months, and one of his recent investigations uncovers the company’s food waste: How Gopuff’s operational chaos left pallets of food to spoil outside warehouses around the country.

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How Ryan Cohen Turned Chewy into a $3B Business (7 mins)
The Founders Journal, 25 March

In this episode I tell the story of Ryan Cohen, a college dropout who became a hometown hero on Wall Street.

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The Simpsons in a Time of Nuclear War (18 mins)
On the Media, 30 March

All the talk of nukes got us thinking about a segment from a few years back in which Brooke spoke to playwright Anne Washburn, about her work Mr. Burns: A Post-Electric Play. In it she imagines a world that has been devastated by a nuclear incident and how the remaining civilization would process the destruction over time…by retelling an episode of The Simpsons and about what the episode’s evolution over the decades says about society’s need for stories and about the role of comedy in the face of tragedy.

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The TikTok That Changed College Hoops (19 mins)
The Journal., 30 March

University of Oregon forward Sedona Prince’s viral TikTok from the 2021 NCAA women’s tournament led to a gender-equity investigation in college basketball. WSJ reporter Rachel Bachman details how it also resulted in big changes in this year’s women’s championships.

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Michelle Cordeiro Grant On How to Connect with Customers (30 mins)
9 to 5ish with theSkimm, 23 February (yeah, Feb. We missed this one last month. Sawee)

Ever worn a really uncomfortable bra and thought “Who even invented this?” Michelle Cordeiro Grant was one of those people. She worked for major lingerie and underwear brands before starting her own, Lively, after she saw how other brands didn’t put their customer – or comfort – first. And it turns out: flipping the script worked. Lively sold out of inventory in its first two weeks. And in 2019, Lively was acquired for a casual $105 million dollars. This week, we talked to Michelle about how to listen to your customers. In this episode, Michelle shares: Her philosophy on marketing, how to connect with customers, how to make yourself be more extroverted in business, and how to learn on the fly.