Podcasts for Marketing Leaders: February 2022

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This month’s 10 podcast episodes we think every marketer should listen to are covering some pretty gigantic topics – from Gaming to Fast Fashion, from 15 minutes grocery to Cancel Culture and Free Speech. From Joe Rogan to Sustainability, to scale issues. But none is as important at the first one on the list.

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A Ukrainian Tech CEO Reckons With War (18 mins)
The Journal. 2 March (yes, it’s from March)

Since the Russian invasion, Ukrainian tech CEO Vitaly Sedler has been organizing efforts to move employees from conflict zones to safety. His company, Intellias, is one of Ukraine’s biggest tech companies and is part of a burgeoning tech sector in the country. Sedler talks to The Journal about what it’s like to run a business in a country at war.

The Biggest Players Dominating the $200B Gaming Industry (41 mins)
Business Casual, 21 Feb

The global video game industry is almost a $200 billion market, exceeding the revenue of the global movie industry and North American sports industry combined. Nora unpacks the latest gaming business news with Bloomberg reporter Jason Schreier, author of Press Reset: Ruin and Recovery in the Video Game Industry. Then, Scott and Nora chat with Erin Ashley Simon, video game influencer, host and co-owner of the esports organization XSET about how the industry is changing and the role she plays in it.

TBD | The Rise of a Fast Fashion Juggernaut (20 mins)
What Next | Daily News and Analysis, 13 Feb

In just a few short years, the Chinese fast fashion company Shein upended the way countless young women shop online. It’s approach could soon shape the way everyone else shops, too.

The Real Cost of 15 Minute Grocery Delivery (18 mins)
The Journal, 3 Feb

A battle among fast grocery delivery companies is raging in New York and other U.S. cities. With millions of dollars of venture capital funding, startups are flocking to get products out to customers in under 20 minutes, but at what cost? WSJ’s Eliot Brown breaks down the numbers and explains why this trend could have a short shelf life.

On Cancel Culture and the State of Free Speech (49 mins)
The New Yorker Radio Hour, 11 Feb

Every few weeks, it seems, another example of so-called cancel culture is dominating the headlines and trending on social-media platforms. The refrain “you can’t say anything these days” has become a slogan of cultural politics, particularly on the right. And yet there’s a wide gulf of opinion on what the term “cancelling” means—and whether the phenomenon even exists. In this special episode, we examine the issue with Representative Alexandria Ocasio-Cortez, the YouTube video creator Lindsay Ellis, the comedy historian Kliph Nesteroff, and the writers Jay Caspian Kang and William Deresiewicz.

Oops, All Ads! (54 mins)
Conan O’Brien Needs A Friend, 23 Feb

While Conan O’Brien Needs A Friend has fans all over the world, one very important part of the show is only available to US listeners–the ads! From Magoosh to Mizzen & Main, Conan has been known to go a little off the rails with his ad reads, so as a treat for our international and American fans alike, Team Coco presents a very special episode of the weirdest and wildest ad reads to date. Welcome to “Oops, All Ads!”

Tech’s Love Affair With Miami (41 mins)
Sway, 17 Feb

Keith Rabois minted his wealth with Elon Musk, Peter Thiel and other members of the so-called “PayPal Mafia.” Now, though, he’s moved to Miami and become one of the city’s biggest hype men. He believes Florida — which has already seen an influx of tech bros, venture capital investments and cryptocurrency plays during the pandemic — offers a better home to tech than California can, largely because of the politics. He tells Kara Swisher: “The mayor of Miami, the governor of Florida treat citizens like customers. ‘What can we offer you? How can we help?’ That’s their goal, and that’s how they frame everything.”

Why Do Most Ideas Fail to Scale? (49 mins)
Freakonomics Radio, 24 Feb

In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”

TBD | Spotify’s Joe Rogan Mess (25 mins)
What Next | Daily News and Analysis, 4 Feb 

For Spotify, the last month has seen a cascade of controversies around its exclusive podcast, The Joe Rogan Experience. Is it time for the streaming service to rethink its role as a podcast publisher? And is it even possible to moderate podcast misinformation?

The New Big 3: Hybrid Shopping, Sustainability and Purpose-Driven Brands | Karl Haller (28 ins)
RETHINK RETAIL, 7 Feb

Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce.

In this episode, Karl Haller, partner at the IBM Consumer Center of Competency, joins us to discuss IBM’s new key findings on consumer attitudes toward hybrid shopping, sustainability, and purpose-driven brands.

In his role at IBM, Karl Haller leads a team of industry experts who develop transformational solutions and programs for leading retailers and CPGs across the globe.

Before becoming a partner at IBM, Karl was a retail executive for flagship brands such as Brooks Brothers and The Limited.