This is this year’s last monthly list of recent podcast episodes we think marketing leaders should give a listen to.
And here’s what’s on the menu: a 2021 look back, a 2022 lock ahead, some Gen-X/Z-related content, and a little bit about the future of shopping.
In other words, stuff that will help you keep up with things that can help you stay the best marketer you can be.
Let’s go.
2021 Look Back
Retail Rundown: Year in Review 2021 (12 mins)
Rethink Retail, 13 Dec
Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce.
In this special episode, we rundown the year with clips from episodes past as we say goodbye to 2021.
7 Biggest Lessons I Learned in 2021 (11 mins)
The Founders Journal, 23 Dec
In this episode, I breakdown lessons I shares the biggest lessons I learned over the course of the last year. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
What Google’s trending searches say about America in 2021 (10 mins)
Recode Daily, 17 Dec
From wolf haircuts to Wall Street, Recode’s Rani Molla explains what Americans googled this year.
Looking Into 2022
The Outlook for the Metaverse in 2022
Into the Metaverse, 29 Dec
The metaverse surged to the forefront of modern discourse in 2021 after being barely mentioned on the fringes of technology for most of the year, fueled by Roblox’s direct listing, Facebook’s name change to Meta Platforms and other technology giants entering the space. 2022 looks set to build on this momentum, though the hype cycle will inevitably die down as development continues apace. Bloomberg Intelligence Senior Analyst Matthew Kanterman and Supersocial Co-Founder and CEO Yonatan Raz-Fridman discuss who shaped the year, how the definition of the metaverse has become clarified in the last several months and make key predictions for 2022.
Digital Marketing Skills Benchmark 2021
The Digital Marketing Podcast, 20 Dec
The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes. So how is the marketing industry coping with developing and learning all these new skills? Daniel walks us through what Target Internet’s Digital Skills Benchmark results tell us about the state of digital marketing at year-end 2021.
Get to Know the Youngsters
Kids content is crushing it (12 min)
Recode Daily, 7 Dec
Just a few years ago, kids’ streaming content was seen as a tool to stop users from canceling their subscriptions. But in the pandemic, shows for kids are dominating the streaming landscape.
Millennial Writers Reflect on a Generation’s Despair
The New Yorker Radio Hour, 14 Dec
The eldest millennials turned forty this year, and the producer Ngofeen Mputubwele comments on a sense of despair he finds in his generation, having to do with the state of the planet, the nation, the Internet, intolerance, and more. He set out to explore why millennials feel hopeless and how they can live with that feeling, in conversations with five writers: Kaveh Akbar, the author of “Pilgrim Bell”; Carlos Maza, the creator of the video essay “How to Be Hopeless”; Shauna McGarry, a writer on “BoJack Horseman”; Patrick Nathan, the author of “Image Control: Art, Facism, and the Right to Resist”; and the climate activist Daniel Sherrell, whose recent memoir is “Warmth: Coming of Age at the End of Our World.”
Modern Shopping
How the Pandemic Helped Fix Retail (16 mins)
The Journal, 6 Dec
Some in the retail industry thought the pandemic could end in-store shopping as we know it. But brick-and-mortar retailers weren’t destroyed, and many managed to emerge from the pandemic stronger. WSJ’s Suzanne Kapner explains why.
“The Art Market Is in Massive Disruption.”
Freakonomics Radio, 16 Dec
Is art really meant to be an “asset class”? Will the digital revolution finally democratize a market that just keeps getting more elitist? And what will happen to the last painting Alice Neel ever made? (Part 3 of “The Hidden Side of the Art Market.”)
Other
YouTube CEO says its content moderation focuses on what people say, not who they are (10mins)
Marketplace Tech, 2 Dec
One of the biggest debates in society right now is over online speech, and how much power tech companies should have in determining what content comes down, and what stays up, or who gets to use the platforms at all. Some complain Facebook, Twitter, and YouTube are too heavy handed or biased. While others argue the platforms need to be way more aggressive. Marketplace’s Kimberly Adams recently spoke with Susan Wojcicki, the CEO of YouTube and asked about her strategy.