What you’ll read:
- While personalization is still in, marketers are looking at new trends to form their social media marketing strategies in 2022
- From Snackable content to reassessing influencer-credentials, here’s how to retain customers in this new era.
In 2022, your audience wants to snack. No, we’re not talking about Doritos, we’re talking about the way customers want to engage with you on social media. While some social media marketing tactics are old(er) classics—such as promotions—others have just started trending.
Become the best CRMer you can:
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To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside
Let’s take a look at a few ways marketers can nurture existing customers with new social media strategies in 2022.
Leverage TikTok for your benefit
As with platforms like Facebook and Instagram, TikTok is a fantastic way to establish an accessible brand identity and capitalize on trends. TikTok also means reaching a younger audience that is often more tapped-in to current technology. In fact, Hubspot reported that the mere mention of the term “TikTok” increased 61% in 2021 year-over-year.
The short-form video format allows for a more accessible, “snackable” experience—but more on that below. One reason TikTok has grown so much these past two years is because the lighter content made us laugh during times of struggle. Audiences craved lighter content and started engaging more and more with the videos, even creating their own. If brands utilize TikTok’s transparent, creative format,, they can reach their younger audiences (think Millennials and Gen Zers) and connect with them in an authentic way. s.
Focus of “snackable content”
Snacks tide you over until your next full meal. The same principle applies to social media content. In this metaphor, snacks are quick, digestible content consumed during short breaks or for when longer content (such as blogs or podcasts) isn’t as appealing. TikTok is a fantastic example of a platform that has snackable content, providing the information or entertainment audiences want in 60 seconds or fewer. t
The perfect snackable content has three elements:
- A clear message
- A slick delivery
- An easy-to-follow format
For marketers, conciseness and accessibility are crucial. Making use of stickers, captions, location tags, and other distinct features can add context so users can really understand and engage with this short format. Play around with creating videos, memes, quote graphics, or text on TikTok. Have fun experimenting and see what kinds of content your audiences prefers.. Just remember to keep your language succinct and on brand.
Maintain influencer and customer connections
Influencers big and small are an integral part of social media marketing. Statista valued the market size for 2021 at $13.8 billion USD. But the follower count is not the main appeal when considering which influencers to partner with.
Oftentimes, what matters more is audience engagement numbers. Now more than ever, establishing genuine connections with consumers and leading with authenticity is more valuable than the size of someone’s following. From snackable content to emphasizing influencers with genuine engagement, social media nurturing will look different this year. Follow these tips to retain your customers in 2022 and beyond.