This is the 7th edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic.You can see it as a kind of a makeshift ebook, or a textual, on-demand online course of sorts.We do it because we think curating great content is the best thing we can do for our readers. Sometimes it’s even more valuable than publishing great new content.And this time, the links below will take you on a journey full of social media strategy know-how. Enjoy.
1.Three Brands Winning the Social Media Game
These companies use inspiration, social justice, snarky humor, and memes to dominate the corporate social media landscape.
2.Three MORE Brands Winning the Social Media Game
Food videos, taco faces, and brand authenticity give these companies a leg up on social media.
3.Four Social Media Mistakes That Will Cost You Customers
Bad timing, hashtag hijacking, and other gaffes could permanently damage your brand.
4.Tips for Creating Shareable Social Media Content
Creating social media content that gets shared is about more than just getting lucky.
5.How to Develop Your Brand on Social Media
Luckily, you don’t have to reinvent the wheel with each of your social accounts to establish your brand.
6.Four Ways Marketers Can Prepare for the Next Social Media Evolution
The social media landscape is constantly evolving, but smart marketing pros can always be ready for what’s trending next
7.Take Advantage of Instagram Stories and Make a Splash
The most engaging format can do wonders for your brand. Here’s how.