This is the 9th edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic.
You can see it as a kind of a makeshift ebook, or a textual, on-demand online course of sorts.
We do it because we think curating great content is the best thing we can do for our readers. Sometimes it’s even more valuable than publishing great new content.
And this time, the links below will take you on a journey full of brand and customer loyalty know-how.
Enjoy.
1. What Marketers Can Learn From 2020’s Brand Loyalty Leaders
See how some brands kept consumers happy during a challenging year
2. How Can Companies Deal with Disloyalty?
Consumers have a cheating problem when it comes to brands. Here’s how you can keep them loyal
3. How COVID-19 Affects Brand Loyalty
The pandemic caused consumer expectations to shift. See how
4. Brand Loyalty in the Age of COVID-19
Empathy is the key to cultivating loyalty that lasts
5. Our Loyalty Series
Chapter 1: What Is Loyalty and How Do You Recognize It?
Chapter 2: What You Need and What You Don’t to Build Loyalty
Chapter 3: Measuring Loyalty – What Are the Important Metrics and How Do We Find Them?
Chapter 4: Is Personalization Relevant in Loyalty Marketing?
Chapter 5: Rewarding Loyalty to Drive Growth
Chapter 6: The Relation Between Loyalty and Technology
Chapter 7: Establishing the Right Culture for Loyalty
Chapter 8: The Rise of Loyalty Through Referral, Partnership, and Subscription
Or, you can download it all here as one free, beautiful ebook.
See our previous From the Vault: