In this article:
- LIVE subscription is a new program that allows creators to generate recurring revenue via payments from their top fans
- The program will offer subscribers a range of perks, including subscriber-only chats, custom emotes, badges, and more
TikTok is doing everything it can to keep its creators happy.
The company is expanding its monetization options for creators by introducing LIVE subscription, a new program that allows creators to generate recurring revenue via payments from their top fans.
Live Subscriptions are available on an invite-only basis starting last Thursday, but the program will become available globally over the coming months.
Similar to offerings from rival streaming sites like Amazon’s Twitch, LIVE subscriptions will offer subscribers a range of perks, including subscriber-only chats, custom emotes, badges, etc.
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Beyond the usual perks, subscribers will also be able to control the cameras on creators’ live streams. In addition, The badges will update the longer a viewer is subscribed to give long-term subscribers more visibility, and creators will be able to personalize their LIVE rooms.
Since the beginning of the coronavirus pandemic, TikTok has steadily expanded its live-streaming tools for creators and brands to keep their audiences entertained. While previous features have focused on areas like social commerce, recent developments have shown that TikTok is attempting to win more favor with creators.
Earlier this month, the company announced it was exploring its first revenue-sharing program for profiles that meet a certain follower threshold. In addition, TikTok promoted a new premium ad format called Pulse at the May showcase for marketers and media buyers.
“LIVE Subscription is an extension of our efforts to build diversified creator monetization opportunities that suit a range of creator needs,“ TikTok said in a company blog post. “LIVE Subscription gives creators the opportunity to increase their earnings while continuing to grow their community and also provides engaged communities an opportunity to thank their favorite creators on a regular basis.”