When Burger King decided to – yet again – launch an edgy campaign, they HAD to know that this one will draw fire. Heck, posting “women belong in the kitchen”, and on International Women’s Day? They did it BECAUSE it was sure to draw fire. So, what was their actual mistake?
Watch the quick weekly B2CRM news roundup below for more, and for a little bit of social media March Madness hype.
