Back in early Q2 2020, after the first couple of weeks of people being stuck at home, we started seeing on our (=Optimove) data how self-care was quickly picking up.
Cut to – end of 2020, and the Skin & Foot Care category was ranked 5th (!!) among the top most-seen industries by tv spots, the result of a 27% spike. Yup, this was one trend that held on until the end of the year.
And it’s only one part of the entire, larger, home-hype trend.
Watch the quick roundup below to learn how these TV spots figures, and more stock and revenue performances, can help marketers prepare for 2021.
