Last week we talked about how the influencer market is maybe (for sure) going through some major changes, but don’t believe anyone that is trying to tell you it’s past its prime.
The data is very clear about it, and now The Drum is also reporting that “three-quarters of brands have upped influencer spend despite pandemic”.
Combine that with this week’s Advertising Week’s annual events, and you’ll see why there is so much news around ad platforms going around right now.
But, to stay on Instagram, and finish off with two infographics – one useful, the other TASTYYYY – watch the round up video below.
The links from the video:
https://www.cnbc.com/2020/10/05/instagram-will-start-tes.html
https://www.socialmediatoday.com/news/the-complete-guide-to-igtv-dimensions-best-practices-and-creation-apps/586120
https://www.adweek.com/brand-marketing/consumers-burned-out-advertising-covid-19-messaging/
https://benjerry.heshlindsdataviz.com/
Additional interesting links we stumbled upon in recent days:
Retail Stuff
Gucci and The RealReal announce a game-changing partnership.
ThredUp selling ‘rental retirees’ from Rent the Runway.
Loyalty
Top customer loyalty trends in 2020: data shows customer loyalty has shifted
Sustainability
McDonald’s hires chief global impact officer to focus on purpose.
Funny
A NSFW customer testimonial? Apparently, it’s a thing.