Optimove has extensive research which proves that customers who return products are most likely to yield a better customer lifetime value with that same brand when compared to customers who did not make a return. from the same customer cohorts. We also got some new January 2021 data on that coming up. In the video below there are other interesting stats showing the return process is becoming almost as important as the buying process.
Also on the quick video below: what “crazy good” customer support means in the digital-everything age of right now, according to Walmart, Saks, and many others.
