B2CRM News: Nike’s New Refurbished Market. And: Omnicom’s AAPI Initiative

Watch: on this week's news highlights we are again in awe of Nike, and talk a little diversity and inclusion

Nike is probably one of the most influential brands in the world. And, as such, it does not shy away from any trend that fits its bill of values. Nike’s new refurbished marketplace initiative is both helpful and authentic.

And, speaking of authenticity, this is one thing that separates the truly impactful inclusion initiatives from the plain vanilla ones.

Watch it all here in under 2:30 minutes.

YouTube video player