Launching products became a real headache in 2020—any product. Customer preferences and expectations and behaviors shifted so quickly and sometimes so drastically. As long as things are not back to the normal normal, marketers can’t rely on what used to work for them before the coronavirus outbreak.
Now take that, multiply by 2 or 3 or 10, and that’s what people in the movie industry have been facing. Warner Bros. decision to release Wonder Woman 1984 on this Christmas day, both online+on demand, and in theaters, is a brave attempt to succeed where others failed earlier this year (read: Mulan, Tenet).
This year, one other thing made clear from a marketing perspective is how vital and relevant the influencer industry is becoming. TikTok and Instagram are gearing up on all fronts, perhaps preparing for a heated 2021.
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