I can swear I heard people talking earlier this year about the end of influencer marketing as we know it. Well, then again, many things were said this year. Including something about injecting disinfectants, so, yeah. We’ll give those people a pass this time.
But not before we tell you that Charli D’Amelio danced with a top from a D2C brand called Adika Style. This resulted in the brand’s stock jumping more than 20% in. A. Single. Day. Take that, Kim. And Addison.
Catch this in the video below, along with the rest of the news on our weekly B2CRM news highlights from the past week, which included Q3 ad spend reports, Under Armour announcements, and Burger King telling you to go to Micky D.
Sources:
Q3 ad reports from Adweek, and Robinhood
Under Armour from CNBC
Charli D’Amelio
Adika Style’s Stock
Burger King’s ad